湖北中航精机科技公司发展战略研究

发布时间：2018-05-07 19:57

本文选题：SWOT分析 + 发展战略　；参考：《吉林大学》2014年硕士论文

【摘要】：随着经济的发展、居民收入的提高和消费习惯的培养，中国汽车工业真正进入了蓬勃发展时期，但中国汽车工业企业对汽车核心开发技术的掌握和发展仍然较弱。2013年自主品牌乘用车销量占乘用车销量的40.3%，根据中国汽车工业协会发布的2014年7月份数据，自主品牌乘用车市场份额已下降为34.6%，在与合资乘用车的竞争中仍处于不利位置。同样，对于国内的汽车零部件来说，企业数量众多但规模较小、产品质量表现较差、技术创新能力也较低、对未来的发展目标不够明确、管理体系不够健全等方方面面的问题都存在，这使得国内零部件企业在与国外的企业竞争中更加处于劣势，形势更加严峻。同时，随着车型生命周期的缩短，为了寻求规模经济与多品牌、个性化之间的平衡，提高生产能力，汽车企业纷纷推行产品的平台化战略，尽可能地实现零部件通用，通过大批量的数量来摊销高昂的开发成本。面对这更趋于复杂的环境和日益严峻的竞争态势，国内汽车零部件企业要想做大做强，成为真正有竞争力的企业，要想在全球汽车供应链中占有一席之地，必须正确选择自己的发展战略。湖北中航精机科技有限公司就处于这样一个竞争激烈、未来发展充满变数的大环境之中。经过十多年的快速发展，公司实现了现有的经济规模，，成为专业化的座椅调节机构件供应商。虽然在汽车座椅调节机构件这个特定的汽车零部件领域已占有自己的一席之地，建立了自己的品牌，但随着全球汽车工业的发展和汽车销售市场的竞争，面对复杂多变的行业竞争环境，公司应该选择怎样的发展战略，去实现持续发展，关系到公司的发展质量和速度，这也正是论文写作的目的。论文共有四部分组成。第一部分为绪论，首先描述的是论文研究的行业背景、意义和文章所使用的方法；第二部分是关于被研究公司背景情况简介，进而指出公司目前存在和迫切需要解决的主要问题；第三部分则对公司的外部和内部环境分析，明确公司面临哪些外部的机会和威胁，以及内部存在的优势和劣势，并在此基础上对面临的机会、威胁、优势和劣势进行SWOT分析，归纳出公司未来发展可能采取的战略方案；第四部分是根据公司既定的发展目标，结合前文的SWOT分析结果来选择公司的总体战略和竞争战略，并阐述其主要内容及实施保障。
[Abstract]:With the development of economy, the improvement of residents' income and the cultivation of consumption habits, China's automobile industry has really entered a period of vigorous development. But China's auto industry still has a weak grasp and development of its core development technology. In 2013, 40.3 percent of passenger car sales were sold under its own brand, according to data released by the China Association of Automobile Manufacturers in July 2014. The market share of autonomous brand passenger cars has fallen to 34.6a, which is still at a disadvantage in the competition with joint-venture passenger cars. Similarly, for domestic automobile parts, the number of enterprises is numerous but small, the product quality is poor, the ability of technological innovation is also low, and the future development goal is not clear enough. Management system is not perfect and other aspects of the problems exist, which makes domestic parts enterprises in the competition with foreign enterprises in a more disadvantaged, more severe situation. At the same time, with the shortening of vehicle life cycle, in order to seek the balance between economies of scale and multi-brand, personalized, improve production capacity, automotive enterprises have carried out the platform strategy of products, as far as possible to achieve universal components. Amortize high development costs through large quantities. In the face of this more complex environment and increasingly severe competition situation, domestic auto parts enterprises want to become bigger and stronger, become truly competitive enterprises, and want to have a place in the global automotive supply chain. One must choose one's own development strategy correctly. Hubei Aerospace Technology Co., Ltd. is in such a fierce competition, the future development is full of variables in the environment. After more than ten years of rapid development, the company has realized the existing economic scale and become a professional supplier of seat regulator parts. Although it has taken its place and established its own brand in the specific automotive parts and components field, with the development of the global automobile industry and the competition in the automobile sales market, In the face of the complex and changeable industry competition environment, the company should choose what kind of development strategy to achieve sustainable development, which is related to the quality and speed of the development of the company, which is also the purpose of the paper writing. The thesis consists of four parts. The first part is an introduction, which first describes the industry background, significance and methods used in the paper. The second part is a brief introduction of the company background. The third part analyzes the external and internal environment of the company, and identifies the external opportunities and threats, as well as the strengths and weaknesses of the company. On this basis, the SWOT analysis of the opportunities, threats, strengths and weaknesses faced by the company is carried out, and the possible strategic plans for the future development of the company are summarized. The fourth part is based on the established development goals of the company. Combined with the results of SWOT analysis, the overall strategy and competition strategy of the company are selected, and its main content and implementation guarantee are expounded.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.471

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