具有公平感的供应链成员决策研究

发布时间：2018-05-19 03:26

本文选题：供应链 + 管理实验　；参考：《南京大学》2014年硕士论文

【摘要】：公平感是指人们对于其相对收益的关注。零售商和供应商是供应链运作的决策者,同时是利益相关者,是否会关注彼此的收益?若会,即成员是具有公平感的,那么成员间公平感信息结构是否为完美的?公平感是否会影响成员决策?若会,则公平感会如何影响其决策?本文首先利用管理实验回答上述问题,研究发现,第一,成员决策行为偏离“理性人”假设,成员会关注彼此收益,即公平感存在于供应链成员决策且成员决策受公平感影响；第二,系统公平感信息是不完美信息,供应商不能准确评估零售商的公平感；第三,供应商和零售商具有不同程度的公平感,其中供应商偏向于利他而零售商偏向于刻毒。因此,对于零售商,其边际收益与其自身公平感正相关,与供应商公平感负相关；对于供应商,其边际收益与自身公平感负相关,与零售商公平感无关。其次,本文在供应链成员公平感存在的基础上,将公平感细分为四类：过程双边公平、结果双边公平、过程单边公平和结果单边公平。采用数理模型,研究了具有不同公平感类型对零售商在批发价合同下的订购决策的影响。研究发现,第一,在批发价合同中,具有过程或结果双边公平感的零售商,其订购量各不相同,与不考虑公平感的零售商的相对大小关系取决于系统参数；并且,零售商的公平感无法协调系统,但在某些条件下,可以改善其在系统中的相对收益。第二,在批发价合同中,具有过程或结果单边公平感的零售商,若零售商关注过程单边公平,其订购量总小于不具有公平感的零售商的；若零售商关注结果单边公平,在某些条件下,其订购量大于不具有公平感的零售商的；并且,零售商的公平感无法协调系统,但在某些条件下,可以改善其在系统中的相对收益。
[Abstract]:Fairness refers to people's concern about their relative benefits. Retailers and suppliers are decision makers and stakeholders in the operation of the supply chain. Are they concerned about each other's benefits? If yes, that is, members have a sense of fairness, then is the information structure of fairness between members perfect? Does a sense of fairness affect the decision making of members? If so, how will a sense of fairness affect its decision-making? First, the decision behavior of members deviates from the "rational man" hypothesis, and members will pay attention to each other's benefits, that is, the sense of fairness exists in the decision making of supply chain members and the member decision is influenced by the sense of fairness. Second, the system fair sense information is imperfect information, suppliers can not accurately evaluate the retailer's sense of fairness; third, suppliers and retailers have different degrees of fairness, in which suppliers prefer altruism and retailers prefer to be venomous. Therefore, for retailers, their marginal income is positively correlated with their own sense of fairness, and negatively correlated with their sense of fairness; for suppliers, their marginal income is negatively correlated with their sense of fairness, and it has nothing to do with their sense of fairness. Secondly, on the basis of the existence of supply chain members' sense of fairness, this paper divides the sense of fairness into four categories: process bilateral equity, outcome bilateral equity, process unilateral fairness and outcome unilateral fairness. In this paper, the influence of different types of fairness on retailer's order decision under wholesale price contract is studied by mathematical model. It is found that, first, in wholesale price contracts, retailers with a process or outcome bilateral sense of fairness have different ordering volumes, and the relative size relationship with retailers who do not consider fairness depends on system parameters. The retailer's sense of fairness can not coordinate the system, but under certain conditions, it can improve its relative income in the system. Second, in the wholesale price contract, the retailer with process or result unilateral fairness, if the retailer pays attention to the process unilateral fairness, its order quantity is always smaller than that of the non-fair retailer; if the retailer pays attention to the result unilateral fairness, Under some conditions, the order quantity of the retailer is larger than that of the retailer with no sense of fairness; moreover, the retailer's sense of fairness can not coordinate the system, but under some conditions, the relative profit in the system can be improved.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274

【相似文献】