国光公司采购管理体系改进策略研究

发布时间：2018-06-12 22:42

本文选题：供应链管理 + 采购管理　；参考：《兰州大学》2014年硕士论文

【摘要】：随着收入水平的逐渐提高,我国城镇居民的生活和工作压力也不断加大,人们迫切需要找到一种相对轻松而又简单的娱乐方式,以满足精神上的需求、达到自我放松的目的。未来的音响行业正是受益于这样一种居民消费需求的发展趋势。因而,投资音响行业在国内市场上具有相对广阔的发展前景。但是,由于起步晚、资深技术人员缺乏、研发投入相对偏少等因素的制约和影响,中国国内专业音响企业的企业管理水平和技术开发水准很难得到进一步的提高。同时,材料采购成本的高居不下、生产效率偏低等现实的采购管理瓶颈问题也严重影响了这些企业的市场竞争力,因而,中国国内音响企业目前主要只能竞争于中低端市场,甚至为了生存和发展从是产品价值链附加值最低端制造环节,成为国外高端品牌的代工厂商。随着供应链全球化合作要求的日益提高,如何能更好地促进中国国内音响企业不断提高采购管理及供应链管理水平,就成为企业提升市场竞争力的一个亟待解决的难题。因此,研究供应链环境下的企业采购管理系统优化问题具有重要而迫切的现实意义和理论价值。本文选取中国音响行业民营企业国光股份有限公司(简称国光公司)作为典型案例样本,将该公司的采购管理体系作为研究对象,针对国光股份有限公司目前采购管理体系相对落后导致采购成本偏高的现状,笔者运用采购管理、战略管理以及产品营销管理等相关基础理论知识,综合运用文献研究法、实地调查法、案例分析法、图表法等具体的研究方法,理论联系实际地对该公司采购管理过程进行了深入的解析。本文首先从公司的采购管理体系的现状分析出发,着重研究了组织架构设计、采购管理流程、供应商管理以及成本管理等影响其采购运营管理水平的四个主要方面,最终提出了改进国光公司采购管理现状的具体策略,并提出了相应的实施保障机制,为该公司降低采购成本、提高生产效率献计献策,以期也能为其他国内音响企业提高采购管理水平提供理论借鉴与现实参考。
[Abstract]:With the improvement of income level, the pressure of life and work of urban residents in our country is also increasing. People urgently need to find a relatively relaxed and simple entertainment way to meet the spiritual needs and achieve the purpose of self-relaxation. The sound industry in the future will benefit from such a trend of consumer demand. As a result, investment sound industry in the domestic market has a relatively broad development prospects. However, due to the factors such as late start, lack of senior technicians and relatively low R & D investment, it is difficult to improve the management level and technology development level of professional audio enterprises in China. At the same time, the high cost of purchasing materials and the bottleneck of purchasing management, such as low production efficiency, have also seriously affected the market competitiveness of these enterprises. Therefore, at present, domestic sound enterprises in China are mainly competing in the middle and low end markets. Even in order to survive and develop from the product value chain is the lowest value-added manufacturing link, become a foreign high-end brand contract manufacturers. With the increasing requirement of global cooperation in supply chain, how to improve the level of purchasing management and supply chain management in China's domestic audio enterprises is a difficult problem to be solved urgently. Therefore, it has important and urgent practical significance and theoretical value to study the optimization of enterprise purchasing management system in the supply chain environment. This paper selects Guoguang Co., Ltd. (Guoguang Co., for short), a private enterprise in China's audio industry, as a typical case, and takes the purchasing management system of the company as the research object. In view of the current situation that the procurement management system of Guoguang Co., Ltd. is relatively backward, which leads to the high procurement cost, the author applies the relevant basic theoretical knowledge, such as purchasing management, strategic management and product marketing management, and synthetically applies the literature research method. Field investigation method, case analysis method, chart method and other specific research methods, theoretical and practical analysis of the procurement management process of the company. Based on the analysis of the current situation of the purchasing management system of the company, this paper focuses on four main aspects that affect the level of the purchasing operation management, such as the organizational structure design, the procurement management process, the supplier management and the cost management. Finally, the paper puts forward the specific strategy to improve the current situation of the procurement management of Guoguang Company, and puts forward the corresponding implementation guarantee mechanism, which can provide suggestions for the company to reduce the purchasing cost and improve the production efficiency. In order to provide theoretical reference and practical reference for other domestic audio enterprises to improve the level of procurement management.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F274;F426.6

【共引文献】