服装零售终端存量动态管理技术研究
发布时间：2018-07-29 13:31
【摘要】：随着经济的发展，服装零售终端的形式不断发生变化，企业面临复杂多变的市场环境。只有对服装零售终端的存量进行把握，才能控制成本，适应日益激烈的竞争环境。目前对服装零售终端存量管理的研究还不太多，服装存量管理理论还比较缺乏，因此在实际的存量管理中会遇到不少问题。针对这个问题，本文以服装零售终端为对象，进行了系统的研究。 首先，本文针对服装零售终端的特点，详细介绍了其分类，深入的研究了不同种类零售终端的特点，对零售终端的发展趋势进行了把握。然后提出了服装零售终端存量管理的意义和目的。分析了现阶段服装存量管理问题产生的原因，找出了解决服装零售终端存量管理问题的方法。 其次，本文针对服装零售终端存量管理的要求，介绍了动态管理的概念及其基本理论-ABC理论在服装零售终端存量管理的应用，进而介绍了一种先进的动态管理模式-JIT模式。并针对条码技术与RFID技术的不同特点分别介绍了在零售终端存量管理中的使用方法。 最后，，本文研究了服装零售终端存量动态管理的流程，引入了系统动力学理论，用建模的方法对整个服装零售终端存量动态管理系统进行分析。应用CEGID软件，通过对整条供应链的模拟，找出其中的问题所在，进而进行优化。并以OKAIDI公司为例，举例说明了如何应用该软件对零售终端存量进行动态的管理和优化。 本文的研究结论可以作为理论依据用于实际管理当中，，提高服装零售终端管理水平，提高企业的效益。
[Abstract]:With the development of economy, the form of clothing retail terminal is changing constantly, and enterprises are faced with complex and changeable market environment. Only by grasping the stock of clothing retail terminal can we control the cost and adapt to the increasingly fierce competition environment. At present, there is not much research on the stock management of clothing retail terminal, and the theory of clothing stock management is still lacking, so there will be many problems in the actual stock management. In order to solve this problem, this paper takes the clothing retail terminal as the object, carries on the systematic research. First of all, according to the characteristics of clothing retail terminal, this paper introduces its classification in detail, deeply studies the characteristics of different kinds of retail terminal, and grasps the development trend of retail terminal. Then, the significance and purpose of stock management of apparel retail terminal are put forward. This paper analyzes the reasons for the problem of garment stock management at present, and finds out the method to solve the problem of clothing retail terminal stock management. Secondly, this paper introduces the concept of dynamic management and the application of its basic theory-ABC theory to the inventory management of apparel retail terminal, and then introduces an advanced dynamic management mode-JIT. According to the different characteristics of barcode technology and RFID technology, this paper introduces the usage method of stock management in retail terminal. Finally, this paper studies the process of dynamic inventory management of apparel retail terminal, introduces the theory of system dynamics, and analyzes the whole inventory dynamic management system of clothing retail terminal by modeling method. Through the simulation of the whole supply chain, the problem is found out by using CEGID software, and then the optimization is carried out. Taking OKAIDI Company as an example, this paper illustrates how to use the software to dynamically manage and optimize the retail terminal stock. The conclusion of this paper can be used as the theoretical basis for practical management, improve the management level of clothing retail terminal, and improve the efficiency of enterprises.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.86;TP311.52
本文编号：2152828
[Abstract]:With the development of economy, the form of clothing retail terminal is changing constantly, and enterprises are faced with complex and changeable market environment. Only by grasping the stock of clothing retail terminal can we control the cost and adapt to the increasingly fierce competition environment. At present, there is not much research on the stock management of clothing retail terminal, and the theory of clothing stock management is still lacking, so there will be many problems in the actual stock management. In order to solve this problem, this paper takes the clothing retail terminal as the object, carries on the systematic research. First of all, according to the characteristics of clothing retail terminal, this paper introduces its classification in detail, deeply studies the characteristics of different kinds of retail terminal, and grasps the development trend of retail terminal. Then, the significance and purpose of stock management of apparel retail terminal are put forward. This paper analyzes the reasons for the problem of garment stock management at present, and finds out the method to solve the problem of clothing retail terminal stock management. Secondly, this paper introduces the concept of dynamic management and the application of its basic theory-ABC theory to the inventory management of apparel retail terminal, and then introduces an advanced dynamic management mode-JIT. According to the different characteristics of barcode technology and RFID technology, this paper introduces the usage method of stock management in retail terminal. Finally, this paper studies the process of dynamic inventory management of apparel retail terminal, introduces the theory of system dynamics, and analyzes the whole inventory dynamic management system of clothing retail terminal by modeling method. Through the simulation of the whole supply chain, the problem is found out by using CEGID software, and then the optimization is carried out. Taking OKAIDI Company as an example, this paper illustrates how to use the software to dynamically manage and optimize the retail terminal stock. The conclusion of this paper can be used as the theoretical basis for practical management, improve the management level of clothing retail terminal, and improve the efficiency of enterprises.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.86;TP311.52
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