中小城市超市生鲜农产品供应链管理研究

发布时间：2018-08-02 11:52

【摘要】：生鲜农产品是我国消费者在日常生活中,餐桌文化上不可缺少食物营养来源。伴随着现代化城市居民消费水平的提高,人们对生鲜农产品消费的需求也在不断的变化,生鲜农产品的经营在城市中的各个超市也随之诞生,并迅速发展。逐步的开始撑起我国城市生鲜农产品零售主渠道的大梁。本文通过对我国中小城市超市现有生鲜农产品供应链管理的实地调研,发现本地区生鲜农产品供应链模式目前还处在一个逐步探索发展阶段,现仍存在一些弊端,而且本地区超市自身的不足也有待提高。为此提出构建针对以超市为主导的生鲜农产品供应链模式,在研究的过程中找到问题并提出相应的对策,进一步为优化超市内部农产品供应链管理提供可靠的依据。从而促进超市生鲜农产品供应链的更加快速、优质的高效运作,并为我们消费者提供更加丰富、优质、卫生的生鲜农产品。
[Abstract]:Fresh agricultural products are an indispensable source of food and nutrition for Chinese consumers in their daily life. With the improvement of the consumption level of modern urban residents, the demand for fresh agricultural products is constantly changing, and the operation of fresh agricultural products is born and developed rapidly in every supermarket in the city. Gradually began to support our city fresh agricultural products retail main channel beam. Based on the field investigation of the supply chain management of fresh agricultural products in supermarkets in small and medium-sized cities in China, this paper finds that the supply chain mode of fresh agricultural products in this area is still in a stage of gradual exploration and development, and there are still some drawbacks. And the local supermarket itself needs to be improved. This paper puts forward a supply chain model of fresh agricultural products, which is dominated by supermarkets, finds out the problems in the process of research and puts forward corresponding countermeasures, which provides a reliable basis for optimizing the supply chain management of agricultural products in supermarkets. In order to promote the supermarket supply chain of fresh agricultural products more quickly, high-quality and efficient operation, and for our consumers to provide more rich, quality, sanitary fresh agricultural products.
【学位授予单位】：山西农业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F326.6

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