需求链是对供应链的补充和完善
发布时间：2018-08-04 18:34
【摘要】：正肖震老师从产品本源出发,运用移动互联网思维提出的"需求链"理论,不是对供应链完全的颠覆,而是有效的补充、完善和升华。一、需求链产品设计之初摆脱了供应链的用户假想性,供应链以市场为核心,而需求链以终极客户为核心,市场的目标群体就是终极客户,需求链明晰了市场的终极目标,更具精准性。二、需求链现实了以客户需求以导向有效链接,企业产品逐步走向私人订制的贵族式消费,从而形成闭环式的客户私有化,有效规避了模糊化的市场竞争,
[Abstract]:Starting from the source of the product, Zheng Shazhen's "demand chain" theory, proposed by the mobile Internet thinking, is not a complete subversion of the supply chain, but an effective supplement, perfect and sublimation. First, the design of the demand chain gets rid of the user hypothetical nature of the supply chain, the supply chain is the core of the market, and the demand chain is the core of the ultimate customer. The target group of the field is the ultimate customer, the demand chain clarifies the ultimate goal of the market and is more accurate. Two, the demand chain is based on the customer demand to guide the effective link, and the enterprise products gradually move towards the aristocratic consumption of private customization, thus forming a closed loop customer privatization and effectively evading the fuzzy market competition.
【作者单位】： 三e┢笠倒芾碛邢薰，
本文编号：2164748
[Abstract]:Starting from the source of the product, Zheng Shazhen's "demand chain" theory, proposed by the mobile Internet thinking, is not a complete subversion of the supply chain, but an effective supplement, perfect and sublimation. First, the design of the demand chain gets rid of the user hypothetical nature of the supply chain, the supply chain is the core of the market, and the demand chain is the core of the ultimate customer. The target group of the field is the ultimate customer, the demand chain clarifies the ultimate goal of the market and is more accurate. Two, the demand chain is based on the customer demand to guide the effective link, and the enterprise products gradually move towards the aristocratic consumption of private customization, thus forming a closed loop customer privatization and effectively evading the fuzzy market competition.
【作者单位】： 三e┢笠倒芾碛邢薰，
本文编号：2164748
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