电子商务环境下生鲜农产品物流模式优化对策

发布时间：2018-11-10 13:56

【摘要】：电子商务的快速发展带来了物流模式新变化,特别是在近几年,农产品电子商务迅猛发展,不仅为生鲜农产品物流创造了更多更好的机会,也对于我国农业生产、农产品流通模式的转变以及农业经济的转型升级起到了积极的促进作用。然而,农产品电子商务的建设还不够完善,市场流通体系还不成熟,总体上来看,我国城乡商贸流通业正处在关键的转型时期,城乡商贸机制弊端、农产品流通渠道不畅、物流配送方式落后、区域供应链整合不足等问题尚未解决。对此,本文通过对电子商务环境下生鲜农产品物流整合模式的研究,梳理了现阶段国内生鲜农产品流通现状,构建了电子商务环境下农产品的整合式物流配送模式。
[Abstract]:The rapid development of electronic commerce has brought new changes in logistics mode, especially in recent years, the rapid development of e-commerce of agricultural products has not only created more and better opportunities for the logistics of fresh agricultural products, but also created more and better opportunities for agricultural production in China. The transformation of agricultural products circulation mode and the transformation and upgrading of agricultural economy have played a positive role in promoting. However, the construction of agricultural products electronic commerce is not perfect, and the market circulation system is not mature. On the whole, China's urban and rural trade and circulation industry is in a critical period of transition, the malpractice of the rural-urban trade and trade mechanism, and the poor circulation channels of agricultural products. The logistics distribution way is backward, the area supply chain conformity insufficient and so on question has not solved. In this paper, through the study of the logistics integration model of fresh agricultural products under the E-commerce environment, this paper combs the current situation of domestic fresh agricultural products circulation, and constructs the integrated logistics distribution mode of agricultural products under the e-commerce environment.
【作者单位】：武汉东湖学院管理学院;
【分类号】：F326.6;F724.6

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