YD纺织集团的创新发展战略研究

发布时间：2017-03-31 03:00

本文关键词：YD纺织集团的创新发展战略研究，由笔耕文化传播整理发布。

【摘要】：纺织制衣行业是中国国际竞争优势比较明显的传统支柱行业之一。在2008年的次贷危机及2010年的欧债危机中,中国纺织制衣行业大受影响;近期国际宏观经济及国外消费并未明显好转,而国内各项生产成本高涨,处于全球价值链中端,利润低端的中国纺织代工企业生存环境日益严峻;另外,中国提出了工业化、信息化,两化融合的中国版工业4.0大战略,纺织制衣行业实现工业4.0迫在眉睫。在这种情况下,企业要发展,就必须要创新。当前纺织行业规模化,集约化的发展趋势,也促使纺织服装企业渴望寻找一种同一的,可复制的创新发展模式。YD集团是一家大型产品出口型和高新技术型纺织服装企业,拥有从棉花育种到服装生产的垂直供应链。创新是该公司保持核心竞争力的引擎,对该公司的跨越式发展立下了汗马功劳,本文通过探讨其创新的内在机制,和创新的方式方法,以期对整个行业的创新升级提供一些思路和参考作用。本文分六章。第一章介绍了研究的背景,意义,内容和方法;第二章则对创新理论和企业核心竞争力理论进行了梳理,对纺织行业的发展过程和转型升级方面的探索进行了阐述;第三章为案例描述,简单介绍了YD集团,主营业务的发展状况及当前所面临的六大挑战;第四章则分析了纺织行业的总体发展趋势,并采用PEST,五力模型、SWOT模型、价值链、内部资源对YD集团的内外部发展环境进行了分析,并建议了YD集团应采用的创新发展战略;第五章则从制度创新、管理创新、产品创新、流程创新和自有品牌创新5个方面对YD集团的创新途径和对策进行了总结和归纳;最后是研究结论,启示和可行性建议。
【关键词】：纺织行业 创新发展 核心竞争力
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F272;F426.81
【目录】：

摘要4-5
ABSTRACT5-7
LIST OF ABBREVIATIONS7-20
1 INTRODUCTION20-28
1.1 RESEARCH BACKGROUND20-21
1.2 RESEARCH SIGNIFICANCE21-23
1.3 RESEARCH CONTENT23-24
1.4 RESEARCH METHODS24-26
1.4.1 Literature Research24
1.4.2 Field Interview24-25
1.4.3 Case Analysis25-26
1.5 FRAMEWORK26-27
1.6 INNOVATION AND DEFICIENCY27-28
2 LITERATURE REVIEW28-42
2.1 INNOVATION THEORY28-31
2.1.1 The development of innovation theory in foreign countries29
2.1.2 The development of innovation theory in China29-31
2.2 THEORY OF THE CORE COMPETITIVENESS OF ENTERPRISES31-38
2.2.1 Core competitiveness theory origin31-34
2.2.2 Features of core competitiveness34-35
2.2.3 Composition of core competence35-36
2.2.4 Relationship between innovation and core competitiveness36-38
2.3 STUDY ON TEXTILE INDUSTRY DEVELOPMENT ,TRANSFORMATION ANDUPGRADING38-42
2.3.1 Chinese textile industry development process and current status38-39
2.3.2 Study on the transformation and innovation of textile enterprises in China39-42
3 CASE DESCRIPTION42-53
3.1 BRIEF INTRODUCTION OF YD GROUP42
3.2 DEVELOPMENT STATUS OF THE MAIN BUSINESS OF YD GROUP42-45
3.3 YD GROUP’S MAIN CHALLENGES45-53
3.3.1 The appreciation of RMB45-46
3.3.2 Sluggish consumer market46-47
3.3.3 Global competition47-48
3.3.4 Rocketing minimum wage and labor shortage48-49
3.3.5 Tightening environmental standards49-50
3.3.6 Raw material prices upside down50-53
4 INNOVATION ENVIRONMENT ANALYSIS FOR YD GROUP53-77
4.1 DEVELOPMENT TREND ANALYSIS OF ENTIRE TEXTILE INDUSTRY53-55
4.2 EXTERNAL DEVELOPMENT ENVIRONMENT ANALYSIS OF YD GROUP55-59
4.2.1 Macro environment analysis with PEST mode55-56
4.2.2 Competition environment analysis in textile industry56-59
4.3 ANALYSIS OF INTERNAL ENTERPRISE RESOURCE AND CAPABILITY OF YD GROUP59-65
4.3.1 Value chain analysis59-62
4.3.2 Internal resource analysis62-65
4.4 COMPREHENSIVE ANALYSIS OF YD GROUP WITH SWOT MODE65-77
4.4.1 Strengths analysis66-71
4.4.2 Weaknesses analysis71-72
4.4.3 Opportunities analysis72-73
4.4.4 Threats analysis73-75
4.4.5 Conclusion after SWOT analysis75-77
5 INNOVATIVE WAYS AND COUNTERMEASURES OF YD GROUP77-96
5.1 INSTITUTIONAL INNOVATION77-82
5.1.1 Creativity 200077-78
5.1.2 Invention recognition system78-79
5.1.3 Innovation forum in textile and garment manufacture79-81
5.1.4 Sustainable development forum and the Integral Forum81-82
5.1.5 Technical ladder system82
5.2 PRODUCT INNOVATION82-85
5.2.1 Material innovation83
5.2.2 Technological innovation83
5.2.3 Function innovation83-84
5.2.4 Design innovation84-85
5.3 PROCESS INNOVATION85-88
5.3.1 Production management system integration85
5.3.2 Garment manufacture automation85-86
5.3.3 Polluted water treatment，recycle and reuse86-87
5.3.4 Energy and water reservation87-88
5.4 MANAGEMENT INNOVATION88-93
5.4.1 Lean concept introduction and promotion88-90
5.4.2 Tender HR management90-91
5.4.3 Education inspiration91-92
5.4.4 Project management92
5.4.5 Service medal and thanks to retired employees92-93
5.5.OWN BRAND INNOVATION93-96
6 CONCLUSION AND ENLIGHTENMENT96-103
6.1 CONCLUSION96-98
6.2 RESEARCH IMPLICATION (LONG TERM)S98-101
6.2.1 Accelerate the pace of modulation to realize the scientific development98-99
6.2.2 Promote management innovation to realize connotation development99
6.2.3 Implement innovation- driven strategy to optimize industrial structure99-100
6.2.4 Apply brand strategy to foster the growth of own brand100
6.2.5 Promote ecological civilization to construct environment-friendly andresource-saving enterprise100-101
6.2.6 Propel enterprise culture construction to fulfill social responsibilities101
6.3 SUGGESTIONS (SHORT TERM)101-103
REFERENCE103-109
致谢109