高校名人档案信息传播新探：内容整合和渠道融合

发布时间：2018-04-09 14:28

本文选题：高校名人档案　切入点：档案信息传播　出处：《南京大学》2017年硕士论文

【摘要】：高校名人档案具有非常大的宣传价值与教育价值,这种价值的实现不仅仅依赖于基础性的档案收集和管理工作,还依赖于高校名人档案信息的传播工作。高校名人档案信息的传播有助于加强对高校师生的教育作用,特别是在道德和科研方面的教育作用尤为突出,同时也有利于营造优秀的校园文化。另外,高校名人档案信息传播还具有重要的社会意义,不仅是对高校自身形象的一种展示和提升,也是一种社会文化的传承和升华。从目前的国内外研究现状来看,档案界的研究观点和研究思路还偏向于简单化和表面化,一些研究尽管已经认识到高校名人档案信息传播的重要性和必要性,也对具体的信息传播要素有一定的认识和实践经验,但缺少对传播新思路、新模式的探索和思考。本文通过对国内外高校档案机构名人档案信息传播情况进行网络调研及实地调研,并结合笔者参与的老科学家学术成长资料采集工程项目经验,对高校名人档案信息的传播内容、传播渠道进行系统的梳理和总结,对高校名人档案信息传播提出建议及改进意见。本文首先介绍了高校名人档案信息传播相关理论基础,包括名人档案资源建设、档案信息资源整合、档案信息传播、传播渠道融合相关理论。其次,结合高校档案机构及相关领域名人档案传播内容的调研,从时间、空间、类型三个维度总结了高校名人档案信息传播内容方面的现状,并指出在高校名人档案信息传播内容选择过程中要注意时间上的完整性、空间的整合性以及类型的多样性。另外,结合高校档案机构及相关领域名人档案信息传播渠道的调研,从传统和网络两个角度介绍分析了目前高校名人档案信息以及相关领域名人档案信息的主要传播渠道,并详细分析了档案编研成果出版、实地展览、网上展览、专题数据库、网络信息平台和新媒体这几种主要的传播渠道,并进一步指出对于未来的高校名人档案信息传播,网络渠道是明显的趋势,而其中搭建相应的信息平台是最好的选择。最后,结合国内外高校档案机构及相关领域名人档案传播现状分析及相关文献调研,提出未来高校名人档案信息传播内容整合及渠道融合应遵循三个趋势,即传播内容多维度整合的趋势、传播渠道网络化的趋势、多种传播渠道融合的趋势。
[Abstract]:Celebrity archives in colleges and universities have great publicity value and educational value. The realization of this value depends not only on the collection and management of basic archives, but also on the dissemination of celebrity archives information in colleges and universities.The dissemination of celebrity file information in colleges and universities helps to strengthen the educational role of teachers and students, especially in the aspects of morality and scientific research, and also helps to create excellent campus culture.In addition, the information dissemination of celebrity archives in colleges and universities also has important social significance. It is not only a display and promotion of the image of colleges and universities, but also a kind of inheritance and sublimation of social culture.Judging from the current research situation at home and abroad, the research viewpoints and ideas of archival circles also tend to be simplistic and superficial. Although some studies have recognized the importance and necessity of the dissemination of celebrity archival information in colleges and universities,It also has some understanding and practical experience on the specific elements of information dissemination, but it lacks the exploration and thinking of new ideas and modes of communication.In this paper, through the network investigation and field investigation on the information dissemination of celebrity archives in the archives of universities and colleges at home and abroad, and combining with the experience of the old scientists who participated in the academic growth data collection project of the author,This paper systematically combs and summarizes the contents and channels of the dissemination of celebrity archival information in colleges and universities, and puts forward some suggestions and suggestions on how to improve the dissemination of celebrity archival information in colleges and universities.This paper first introduces the related theories of celebrity archival information communication, including the construction of celebrity archival resources, the integration of archival information resources, the dissemination of archival information, and the fusion of communication channels.Secondly, combining with the investigation of the content of celebrity archives communication in university archives and related fields, this paper summarizes the present situation of the information dissemination content of celebrity archives in colleges and universities from the three dimensions of time, space and type.It is also pointed out that attention should be paid to the integrity of time, the integration of space and the diversity of types in the process of selecting the content of celebrity archives in colleges and universities.In addition, based on the investigation and research on the channels of celebrity archival information dissemination in colleges and universities and related fields, this paper introduces and analyzes the main communication channels of celebrity archival information in colleges and universities and related fields from the perspective of tradition and network.It also analyzes in detail the main communication channels, such as publication of archival compilation and research results, field exhibitions, online exhibitions, thematic databases, network information platforms and new media, and further points out that the future dissemination of celebrity archives information in colleges and universities.The network channel is the obvious trend, and it is the best choice to build the corresponding information platform.Finally, based on the analysis of the status quo of celebrity archives communication in colleges and universities at home and abroad and related fields, the paper points out that the integration and channel integration of celebrity archives information in the future should follow three trends.That is, the trend of multi-dimensional integration of communication content, the trend of networking of communication channels, and the trend of integration of various channels of communication.
【学位授予单位】：南京大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G275.9;G206

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