酒店APP的分类与未来发展趋向

发布时间：2018-03-17 14:18

本文选题：酒店软件　切入点：APP分类　出处：《商业经济研究》2017年04期 　论文类型：期刊论文

【摘要】：酒店APP的推广及应用不但能够解决由于在线旅行社普及所带来的买家垄断问题,还能够通过资本运作、自助和智能设施的建设等互补性资产的培育来不断改变和优化酒店的生态位。本文通过对酒店APP、大众旅游及目前酒店生态位的现状进行调查,运用atlas.ti 7软件对酒店APP搜获的关键词进行分析和构建分析数据框架模型,在此基础上,将酒店APP分为预定类、联盟类、平台类和商城类,有针对性地对每种类型的APP进行特征、属性及生态位的描述,阐释如何优化生态位及培育互补性的资产。在此基础上,探讨酒店APP的开发和维护方法,以有利于酒店获得更好的生态位,逐步建立良好的生态圈,验证了酒店APP的发展趋势将是“商城+群体”的模式,并以用户体验及人文关怀为发展原则,对不同类型的酒店企业给出开发APP的建议。
[Abstract]:The promotion and application of hotel APP can not only solve the problem of buyer monopoly caused by the popularity of online travel agencies, but also operate through capital. The cultivation of complementary assets such as self-help and intelligent facilities to constantly change and optimize hotel niche. This paper investigates hotel app, mass tourism and the current status of hotel niche. The atlas.ti 7 software is used to analyze the key words seized by hotel APP and to construct the analysis data frame model. On this basis, the hotel APP is divided into reservation class, alliance class, platform class and mall class, and each type of APP is characterized. The description of attributes and niche illustrates how to optimize niche and cultivate complementary assets. On this basis, the development and maintenance methods of hotel APP are discussed in order to help the hotel to obtain better niche and gradually establish a good ecological circle. This paper verifies that the development trend of hotel APP will be the mode of "mall group", and based on the development principle of user experience and humanistic concern, gives some suggestions for different types of hotel enterprises to develop APP.
【作者单位】：重庆工程职业技术学院;
【分类号】：F590

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