信息化条件下的火锅餐饮业商业模式创新研究
发布时间：2018-09-09 20:19
【摘要】： 传统管理模式下经营的火锅餐饮在当前市场需求下有着很大的缺陷和局限。 门槛低的行业特点再加上手工管理模式下容易出现疏漏和错误,并且制约了火锅企业的营销方式,影响了营销效果。为了企业的持续发展和盈利,传统火锅企业的经营模式已经不能胜任当前的市场发展。同时,随着通信技术的快速发展,专业化软件的大量涌现,使得信息技术的应用渗透到了各个行业,给不少传统行业带来了新的发展态势。 火锅行业的商业模式创新面临一个重要的趋势：与信息技术密切结合,形成信息化管理的新模式。在这种新模式下,火锅餐饮企业能够有效地提高管理效率和质量,提供标准化的生产,实施服务管理创新。同时可以采取渠道广泛的信息化营销,最终达到提升企业核心竞争力,保持持续发展盈利。 基于以上背景,本论文从火锅餐饮的传统管理模式带来的不足入手,以提高企业管理效率和竞争力为目的,对火锅企业商业模式创新点进行理论和案例分析,再配合对消费者感知体验的问卷调查分析。最后,本文分析了火锅企业通过采用信息化管理进行商业模式创新的创新点和可行性,并给出了火锅餐饮业利用信息化建设进行商业模式创新的相关建议和总结。
[Abstract]:The traditional management mode of hot pot catering has great defects and limitations in the current market demand. The characteristics of low threshold industry and manual management mode are easy to appear omissions and errors, and restricted the marketing mode of hot pot enterprises, and affected the marketing effect. For the sustainable development and profitability of enterprises, the traditional hotpot business model has been incompetent for the current market development. At the same time, with the rapid development of communication technology and the emergence of a large number of specialized software, the application of information technology has penetrated into various industries, which has brought a new development trend to many traditional industries. The innovation of business model in hot pot industry faces an important trend: combining closely with information technology to form a new mode of information management. In this new mode, hot pot catering enterprises can effectively improve the efficiency and quality of management, provide standardized production, and implement service management innovation. At the same time, we can adopt a wide range of channels of information marketing, ultimately to enhance the core competitiveness of enterprises, maintain sustainable development of profits. Based on the above background, this paper starts with the shortcomings brought by the traditional management mode of hot pot catering, aiming at improving the efficiency and competitiveness of enterprise management, and carries on the theory and case analysis to the innovation point of the business model of hot pot enterprise. Then cooperate with the questionnaire analysis of consumer perception experience. Finally, this paper analyzes the innovation points and feasibility of business model innovation of hot pot enterprises by adopting information management, and gives the relevant suggestions and summary of business model innovation of hot pot catering industry using information construction.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F719.3
本文编号：2233463
[Abstract]:The traditional management mode of hot pot catering has great defects and limitations in the current market demand. The characteristics of low threshold industry and manual management mode are easy to appear omissions and errors, and restricted the marketing mode of hot pot enterprises, and affected the marketing effect. For the sustainable development and profitability of enterprises, the traditional hotpot business model has been incompetent for the current market development. At the same time, with the rapid development of communication technology and the emergence of a large number of specialized software, the application of information technology has penetrated into various industries, which has brought a new development trend to many traditional industries. The innovation of business model in hot pot industry faces an important trend: combining closely with information technology to form a new mode of information management. In this new mode, hot pot catering enterprises can effectively improve the efficiency and quality of management, provide standardized production, and implement service management innovation. At the same time, we can adopt a wide range of channels of information marketing, ultimately to enhance the core competitiveness of enterprises, maintain sustainable development of profits. Based on the above background, this paper starts with the shortcomings brought by the traditional management mode of hot pot catering, aiming at improving the efficiency and competitiveness of enterprise management, and carries on the theory and case analysis to the innovation point of the business model of hot pot enterprise. Then cooperate with the questionnaire analysis of consumer perception experience. Finally, this paper analyzes the innovation points and feasibility of business model innovation of hot pot enterprises by adopting information management, and gives the relevant suggestions and summary of business model innovation of hot pot catering industry using information construction.
【学位授予单位】：北京邮电大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F719.3
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