基于技术创新的饭店企业竞争力研究

发布时间：2018-10-07 19:25

【摘要】：纵观世界成功企业,要想在激烈的市场竞争中生存下去,必须拥有自己核心持续的竞争力。而技术创新是构建企业竞争力的决定性因素,是核心持续竞争优势的源泉。然而当前我国饭店企业技术创新的实际是行业普遍不重视技术创新、大部分的饭店没有独立的技术创新人员,其管理方式也是传统的处理模式,没有以技术创新为中心。在目前我国饭店企业所面临的竞争日益多样化,竞争边界不断扩大,竞争压力前所未有的大状况下,我国的饭店企业必须要改善与加强技术创新工作,提高自身的竞争力,才能在市场竞争中战胜对手,在激烈的市场竞争中立于不败之地。本文以技术创新为视角,深入研究了学界和业界持续关注的热点问题——我国饭店企业竞争力。首先,论文综述了技术创新的一般原理,阐述了饭店企业竞争力理论,构筑了基于技术创新的饭店企业竞争力研究的理论基础。第二,构建饭店企业基于技术创新的竞争力评价模型,运用层次分析法计算出各个指标的权重。第三,运用模糊评价法对金陵饭店集团基于技术创新的竞争力进行分析,计算出金陵饭店集团基于技术创新竞争力和六项二级指标的模糊评价结果,并对结果进行具体分析。最后,通过分析金陵饭店集团基于技术创新竞争力模糊评价结果,归纳出金陵饭店集团基于技术创新的竞争力提升制约因素,并结合金陵饭店集团的实际有针对性地提出基于技术创新的金陵饭店集团竞争力提升策略。本文较全面的分析了技术创新与竞争力的辩证关系,构建了基于技术创新竞争力评价模型,并运用模糊层次分析法对金陵饭店集团的基于技术创新竞争力进行实证分析,其研究为饭店企业加快技术创新和提升竞争力提供了参考和借鉴,具有一定的理论意义和实践意义。
[Abstract]:In order to survive in the fierce market competition, successful enterprises in the world must have their own core competitiveness. Technological innovation is the decisive factor to construct the competitiveness of enterprises and the source of the core sustainable competitive advantage. However, at present, the reality of technological innovation in Chinese hotel enterprises is that the industry generally does not attach importance to technological innovation. Most hotels do not have independent technical innovation personnel, and their management mode is also a traditional processing mode, and it is not centered on technological innovation. At present, the competition of our hotel enterprises is becoming more and more diversified, the competition boundary is expanding, and the competition pressure is unprecedented, so the hotel enterprises in our country must improve and strengthen the technological innovation work and enhance their own competitiveness. In order to beat in the market competition, in the fierce market competition in an invincible position. From the point of view of technological innovation, this paper makes a thorough study on the competitive power of Chinese hotel enterprises, which is a hot issue that the academic circles and the industry have been paying close attention to. Firstly, this paper summarizes the general principles of technological innovation, expounds the theory of hotel enterprise competitiveness, and constructs the theoretical basis of hotel enterprise competitiveness research based on technology innovation. Secondly, the competitiveness evaluation model of hotel enterprises based on technological innovation is constructed, and the weight of each index is calculated by AHP. Thirdly, the fuzzy evaluation method is used to analyze the competitiveness of Jinling Hotel Group based on technological innovation, and the fuzzy evaluation results of Jinling Hotel Group based on technological innovation competitiveness and six secondary indexes are calculated, and the results are analyzed concretely. Finally, by analyzing the fuzzy evaluation results of Jinling Hotel Group's competitiveness based on technological innovation, this paper concludes the factors that restrict the competitiveness of Jinling Hotel Group based on technological innovation. Combining with the actual situation of Jinling Hotel Group, this paper puts forward the strategy of improving the competitiveness of Jinling Hotel Group based on technological innovation. This paper comprehensively analyzes the dialectical relationship between technological innovation and competitiveness, constructs a competitive evaluation model based on technological innovation, and uses fuzzy analytic hierarchy process to analyze the competitiveness of Jinling Hotel Group based on technological innovation. The research provides a reference for hotel enterprises to speed up technological innovation and enhance competitiveness, and has certain theoretical and practical significance.
【学位授予单位】：南京财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F719.3

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