中式快餐企业的竞争优势研究
发布时间：2019-04-21 06:52
【摘要】：随着人民生活水平的提高、观念的改变,快餐已经逐步融入了普通市民的生活。外出就餐对于现代都市人来说不仅是一种时尚,也是享受休闲的生活方式。自从麦当劳把快餐这种先进的就餐方式引入中国以来,国人欣然接受了这种伴随人们快节奏生活及重享受观念而出现的先进就餐方式,于是中式快餐企业也红红火火的发展起来,然而当今西式快餐占据着中国快餐市场中大部分的份额。本来中式快餐在中国本土发展不仅有着本土化的优势而且中式快餐价格便宜,品种齐全,但是中式快餐企业在发展中却远远落后于西式快餐企业,于是我们不得不分析中式快餐如何才能在中国快餐市场逐步壮大的客观情况下获得企业发展的成功,所以本文着重研究中式快餐企业的竞争优势及其提升对策。 本文按照“理论梳理—调查支持—定性分析”的逻辑进行展开,首先通过相关文献的阅读和理论的梳理,对当今中国经济发展的客观形势所作的简单分析得出快餐在我国发展的现实性与必要性,并研究中式快餐在全国快餐市场中发展的不乐观情形之问题所在,并指出中式快餐企业要想扭转如今不尽如人意的市场疲软现象,要想在与西式快餐的竞争中占有一席之地,必须培养具有中国特色的中式快餐企业竞争优势。接着分析了中式快餐企业竞争优势的塑造途径,并具体分析了中式快餐中存在的问题,针对中式快餐企业中员工流动性大这一问题,本文针对性介绍人力资源管理这一中式快餐企业走向成功的竞争优势对策;针对中式快餐种类过多、管理失控问题,强调了中式快餐企业的运营应该走向标准化;另外还介绍了中式快餐的其它提升竞争优势的对策,如品牌文化、连锁经营及市场营销。最后用实证分析来量化竞争优势对策的各个指标,进而得出相关结论用以指导中式快餐企业实践的发展,旨在希望为中式快餐的发展尽自己的微薄之力。
[Abstract]:With the improvement of people's living standards and the change of ideas, fast food has gradually integrated into the life of ordinary citizens. Dining out is not only a fashion for modern urbanites, but also a way of enjoying leisure. Since McDonald's introduced fast food into China, the Chinese people have embraced this advanced way of eating along with people's fast-paced life and the idea of re-enjoying. As a result, Chinese fast food enterprises are booming, but Western fast food occupies the majority of the Chinese fast food market. Originally, the development of Chinese fast food in China not only has the advantage of localization, but also the price of Chinese fast food is cheap and the variety is complete, but the Chinese fast food enterprise lags far behind the western fast food enterprise in the development of Chinese fast food enterprise. So we have to analyze how Chinese fast food can succeed in the development of Chinese fast food market. So this paper focuses on the competitive advantages of Chinese fast food enterprises and the countermeasures to improve them. According to the logic of "theoretical carding-investigation support-qualitative analysis", this paper starts with the reading of the relevant literature and the combing of the theory. A simple analysis of the objective situation of China's economic development today shows the reality and necessity of the development of fast food in China, and studies the problems of the development of Chinese fast food in the national fast food market. It is pointed out that Chinese fast food enterprises must cultivate the competitive advantage of Chinese fast food enterprises with Chinese characteristics if they want to reverse the market weakness which is not satisfactory today and to occupy a place in the competition with western fast food. Then it analyzes the ways of shaping the competitive advantage of Chinese-style fast food enterprises, and specifically analyzes the problems existing in Chinese-style fast-food enterprises, aiming at the problem of large staff mobility in Chinese-style fast-food enterprises. This paper introduces the countermeasures of human resource management, which is the competitive advantage of Chinese fast-food enterprises to be successful. In view of the excessive variety of Chinese fast food and the out-of-control management, this paper emphasizes that the operation of Chinese fast food enterprise should be standardized, and also introduces other countermeasures to enhance the competitive advantage of Chinese fast food, such as brand culture, chain operation and marketing. Finally, we use empirical analysis to quantify the various indicators of competitive advantage countermeasures, and then draw relevant conclusions to guide the development of Chinese-style fast-food enterprises, in the hope of doing their own meagre for the development of Chinese-style fast-food enterprises.
【学位授予单位】：新疆财经大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F719.3
本文编号：2461952
[Abstract]:With the improvement of people's living standards and the change of ideas, fast food has gradually integrated into the life of ordinary citizens. Dining out is not only a fashion for modern urbanites, but also a way of enjoying leisure. Since McDonald's introduced fast food into China, the Chinese people have embraced this advanced way of eating along with people's fast-paced life and the idea of re-enjoying. As a result, Chinese fast food enterprises are booming, but Western fast food occupies the majority of the Chinese fast food market. Originally, the development of Chinese fast food in China not only has the advantage of localization, but also the price of Chinese fast food is cheap and the variety is complete, but the Chinese fast food enterprise lags far behind the western fast food enterprise in the development of Chinese fast food enterprise. So we have to analyze how Chinese fast food can succeed in the development of Chinese fast food market. So this paper focuses on the competitive advantages of Chinese fast food enterprises and the countermeasures to improve them. According to the logic of "theoretical carding-investigation support-qualitative analysis", this paper starts with the reading of the relevant literature and the combing of the theory. A simple analysis of the objective situation of China's economic development today shows the reality and necessity of the development of fast food in China, and studies the problems of the development of Chinese fast food in the national fast food market. It is pointed out that Chinese fast food enterprises must cultivate the competitive advantage of Chinese fast food enterprises with Chinese characteristics if they want to reverse the market weakness which is not satisfactory today and to occupy a place in the competition with western fast food. Then it analyzes the ways of shaping the competitive advantage of Chinese-style fast food enterprises, and specifically analyzes the problems existing in Chinese-style fast-food enterprises, aiming at the problem of large staff mobility in Chinese-style fast-food enterprises. This paper introduces the countermeasures of human resource management, which is the competitive advantage of Chinese fast-food enterprises to be successful. In view of the excessive variety of Chinese fast food and the out-of-control management, this paper emphasizes that the operation of Chinese fast food enterprise should be standardized, and also introduces other countermeasures to enhance the competitive advantage of Chinese fast food, such as brand culture, chain operation and marketing. Finally, we use empirical analysis to quantify the various indicators of competitive advantage countermeasures, and then draw relevant conclusions to guide the development of Chinese-style fast-food enterprises, in the hope of doing their own meagre for the development of Chinese-style fast-food enterprises.
【学位授予单位】：新疆财经大学
【学位级别】：硕士
【学位授予年份】：2010
【分类号】：F719.3
【引证文献】
相关硕士学位论文 前1条
1 徐帅;多元文化地区城市居民快餐消费行为研究[D];新疆财经大学;2012年
，本文编号：2461952
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