中式连锁餐饮企业知识管理体系研究

发布时间：2019-06-27 09:32

【摘要】：餐饮业是国民经济的一个重要产业,随着改革开放带来的国民经济的迅速增长和人均收入的稳步提高,我国餐饮业也迎来了高速发展期,但餐饮业在对国民经济的贡献和对就业的促进上,目前仍然处于较低水平。本文选取中式连锁餐饮业,这个在中式餐饮业的诸多业态中最具活力与生机的群体作为研究对象。现代连锁餐饮经营理论进入中国源于西式快餐80年代末登陆中国,历经二十多年的发展,中式连锁餐饮业由于饮食文化、制作工艺不能与西式快餐模式简单、可复制性强相比较,同时在管理理念和管理水平上也与之存在相当大的差距,导致行业整体发展落后于西式快餐。中式连锁餐饮企业的发展现况从表层分析是源于产品老化、人力资源匮乏、品牌建设不力等问题,但若深入研究就会发现其内在原因是知识老化和知识管理不力。本文将在组织、团队、个人三个层面,结合中国饮食文化、中餐制作工艺、知识管理理论和餐饮连锁经营理论及一些典型案例,采用归纳与演绎相结合的方法,构建中式连锁餐饮企业的知识管理体系并提出日常管理中的细化建议。
[Abstract]:The catering industry is an important industry of the national economy. With the rapid growth of the national economy and the steady improvement of per capita income brought about by the reform and opening up, the catering industry in China has also ushered in a period of rapid development, but the catering industry is still at a low level in its contribution to the national economy and the promotion of employment. In this paper, the Chinese chain catering industry, which is the most dynamic and vital group in many forms of Chinese catering industry, is selected as the research object. Modern chain catering management theory entered China from the end of 1980s. After more than 20 years of development, the production technology of Chinese chain catering industry can not be compared with that of western fast food model because of its diet culture. At the same time, there is a considerable gap in management concept and management level, which leads to the overall development of the industry lags behind that of western fast food. The development status of Chinese chain catering enterprises originates from the aging of products, the lack of human resources, the lack of brand building and so on. However, if we deeply study it, we will find that the internal reasons are knowledge aging and poor knowledge management. This paper will construct the knowledge management system of Chinese chain catering enterprises by combining Chinese catering culture, Chinese food production technology, knowledge management theory, catering chain management theory and some typical cases at the organizational, team and individual levels, and puts forward some detailed suggestions in daily management.
【学位授予单位】：云南财经大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：F719.3

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