合作电子商务价值创造的实证研究:情景双元理论

发布时间：2018-01-31 22:22

本文关键词： 情景双元电子商务双元能力电子商务价值企业间合作电子商务 IT治理　出处：《管理科学》2017年04期 　论文类型：期刊论文

【摘要】：开展企业间合作电子商务已经成为企业获取电子商务价值的关键路径。有研究认为具备情景双元性的企业能够获取合作电子商务活动的长期成功,然而关于情景双元性的前因,已有研究主要关注组织内的相关因素,缺乏对组织间合作商务管理因素的考虑。在合作电子商务的背景下,焦点企业需要构建一种企业间商务管理机制(即企业间情景),同时追求企业间整合性和适应性,进而获取合作电子商务价值。基于组织情景双元理论,从合作商务管理的视角,实证研究企业间IT治理(包括正式治理和关系治理)对电子商务双元能力(包括电子商务整合能力和电子商务适应能力)的使能作用以及电子商务双元能力的价值驱动机制。采用问卷调查法,收集205家企业中高层管理者的数据,基于PLS的结构方程和Smart PLS工具对研究模型进行假设验证。研究结果表明,与关系治理相比,作为硬性情景因素的正式治理更利于电子商务整合能力的形成;与正式治理相比,作为软性情景因素的关系治理更利于电子商务适应能力的形成;电子商务双元能力能够同时兼顾并影响短期和长期企业绩效。验证了合作环境动荡性在企业间IT治理与电子商务双元能力之间的正向调节作用,还发现合作环境动荡性在电子商务双元能力对价值驱动过程中的差异化调节作用,即合作环境动荡性正向调节电子商务适应能力与企业绩效的关系,但在电子商务整合能力与企业绩效之间的调节作用不显著。研究结果扩展了情景双元理论在信息系统领域的应用,丰富了企业间合作电子商务领域的研究视角,对业界和学术界均有重要的指导意义。
[Abstract]:Developing cooperative electronic commerce between enterprises has become the key path for enterprises to obtain the value of electronic commerce. Some studies believe that enterprises with scenario duality can obtain long-term success of cooperative e-commerce activities. However, as to the antecedents of situational duality, some studies have mainly focused on the related factors within the organization, and lack of consideration of the factors of inter-organizational cooperative business management, in the context of cooperative e-commerce. The focus enterprises need to construct an inter-firm business management mechanism (i.e. inter-enterprise scenarios), while pursuing inter-firm integration and adaptability, and then to obtain the value of cooperative e-commerce, based on the dual-element theory of organizational scenarios. From the perspective of cooperative business management. An empirical study on the dual capabilities of IT Governance (including formal Governance and Relational Governance) in E-commerce (including E-Commerce Integration and E-commerce adaptation). The value-driven mechanism for enabling function and duality of e-commerce. Questionnaire survey was used. The data of top managers in 205 enterprises are collected, and the hypothesis of the research model is verified based on PLS structure equation and Smart PLS tool. The results show that the model is compared with relational governance. As a hard situational factor, the formal governance is more conducive to the formation of e-commerce integration ability; Compared with formal governance, relationship governance, as a soft situational factor, is more conducive to the formation of E-commerce adaptability; E-commerce dual capabilities can simultaneously take into account and affect both short-term and long-term enterprise performance. It is verified that the volatility of cooperation environment plays a positive regulatory role between inter-enterprise IT governance and e-business duality. It is also found that the volatility of cooperative environment plays a differential role in the process of value driven by the duality of e-business, that is, the volatility of cooperative environment positively regulates the relationship between the adaptability of e-commerce and the performance of enterprises. The results of the study extend the application of situational duality theory in the field of information systems and enrich the perspective of inter-firm cooperative e-commerce research. For the industry and academia have an important guiding significance.
【作者单位】：华中师范大学信息管理学院;中国地质大学(武汉)经济管理学院;华中师范大学青少年网络心理与行为教育部重点实验室;
【基金】：国家自然科学基金(71372174,71471073,71271099) 中央高校基本科研业务费专项资金(CCNU16A05020,CCNU14Z02016)~~
【分类号】：F275;F724.6
【正文快照】： 引言随着电子市场规模的不断扩大,电子商务产业链开始呈现网络化、协作化和平台化的趋势。在电子市场中,许多新型网络零售商(如京东和美团等)以及传统生产和销售商(如海尔和苏宁等)纷纷与伙伴构建合作关系来实现资源的互补(如物流配送和移动支付等),进而获取长期竞争优势[1]

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