新媒体时代政府新闻发布制度创新与路径选择

发布时间：2018-03-01 00:14

本文关键词： 新闻发布新闻发言人政府传播政府公关　出处：《暨南学报(哲学社会科学版)》2017年04期 　论文类型：期刊论文

【摘要】：我国政府新闻发布制度30多年的建设与发展经历了以对外宣传为主导的新闻发布制度初步建立期,以政府传播与危机公关为主导的新闻发布制度全面建设期,以信息公开与危机沟通为主导的新闻发布制度完善与创新期,以新媒体技术为支撑的新闻发布与政民沟通互动模式形成及新闻发布信息公开工作全面提升时期。目前存在制度建设缺乏法律保障、新闻发布质量不高、新闻发言人素质良莠不齐、信息发布不及时、某些地方新闻发布制度建设流于形式,新闻发布效果评估与保障机制不健全等问题。今后一段时期,政府新闻发布制度建设的重点及趋势在于:新闻发言人队伍的专业化、新闻发布形式的多样化、新闻发布纳入政府公关与应急管理系统、新闻发布绩效考核与问责制度建立健全等。
[Abstract]:The construction and development of the government press release system in our country for more than 30 years has experienced a period of initial establishment of a news release system dominated by foreign propaganda, and a comprehensive construction period of a news release system dominated by government communication and crisis public relations. The period of perfection and innovation of news release system, which is dominated by information disclosure and crisis communication, The interactive mode of news release and communication between the government and the people, supported by the new media technology, has been formed and the publicity of news release information has been promoted. At present, there is a lack of legal guarantee in the construction of the system, and the quality of the news release is not high. The quality of the press spokesman is mixed, the information release is not timely, the construction of the news release system in some places is just a formality, the evaluation of the news release effect and the guarantee mechanism are not perfect and so on. For a period of time to come, The key points and trends of the construction of the government press release system are: the professionalization of the press spokesman team, the diversification of the news release form, the integration of the press release into the government public relations and emergency management system, Press release performance evaluation and accountability system to establish and improve.
【作者单位】：广东外语外贸大学新闻与传播学院;
【分类号】：G206.3

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