E公司B产品退市前的供应链管理策略研究

发布时间：2018-03-09 05:16

本文选题：产品生命周期　切入点：产品退市管理　出处：《东南大学》2017年硕士论文　论文类型：学位论文

【摘要】：供应链管理是用于有效集成供应商、制造商、仓库与零售商的一系列方法,通过这些方法,生产出来的产品能以恰当的数量,在恰当的时间,被送往恰当的地点,从而实现在满足服务水平要求的同时使系统成本最小化[1]。在产品生命周期的不同阶段,供应链所呈现的特点和侧重点各有不同,构建科学合理的供应链结构和适时地优化供应链是保证供应链发挥作用的根本策略。本文研究E公司产品退市前的供应链管理。E公司由于产品更新换代加快,退市产品也逐年增加,2009年到2013的历史数据显示,产品退市的供应链成本增加了 47%,为了有效控制退市成本,降低供应链材料冗余及缺料的风险,保证对客户购买产品后的售后服务,并且使供应链各职能部门能协调配合,E公司开展了产品在退市前的供应链管理研究。本文首先介绍了现有基于产品生命周期和供应链管理理论的研究成果,在此基础上并进一步阐述产品生命周期后期的供应链管理策略、意义和方法,并将产品生命周期和供应链管理理论集成确定为本文的主要研究方法。然后回顾了E公司退市的供应链成本和经验教训,结合产品生命周期后期的供应链管理策略,对于E公司的退市前产品进行供应链管理现状分析,结合本公司的产品和管理特点,分析得出产品退市前供应链的管理要素。本文重点对产品退市前供应链管理要素中的需求管理,供应管理以及售后服务提出了可操作策略,并研究讨论得出管理流程和方案,最后提取了产品退市前供应链管理的关键指标和计算方式,总结出此阶段进行供应链管理的必要性、经济价值和风险价值。在制定产品退市前供应链管理策略和绩效目标的基础上,本文结合E公司B产品的实际情况,运用相关的供应链管理思想和方法,包含了需求管理,供应管理,库存管理,物料管理,流程及绩效评价六方面,验证了适合E公司退市前产品的供应链管理对策和实现方法的有效性,风险价值和经济价值。本文从问题分析到管理策略和管理模式的分析,层层深入地进行了产品退市前的供应链管理的研究,可为电信设备制造企业在产品退市前的供应链管理和方法上提供参考与指导。
[Abstract]:Supply chain management is a series of methods used to effectively integrate suppliers, manufacturers, warehouses and retailers, through which products can be delivered in the right quantity, at the right time, to the right place. In order to meet the requirements of service level while minimizing the system cost [1]. At different stages of the product life cycle, the characteristics and emphases of the supply chain are different. Constructing a scientific and reasonable supply chain structure and optimizing the supply chain timely are the fundamental strategies to ensure the supply chain to play its role. Delisting products are also increasing year by year. Historical data from 2009 to 2013 show that the supply chain cost of delisting has increased by 47%. In order to effectively control the delisting cost and reduce the risk of material redundancy and lack of materials in the supply chain, Ensure the after-sales service after purchasing the product to the customer, And the function departments of supply chain can coordinate with E Company to carry out the research of supply chain management before delisting. Firstly, this paper introduces the existing research results based on product life cycle and supply chain management theory. On the basis of this, the supply chain management strategy, significance and method in the later stage of product life cycle are expounded. The integration of product life cycle and supply chain management theory is determined as the main research method in this paper. Then, the cost and experience of E company delisting from the market are reviewed, combined with the supply chain management strategy in the later stage of product life cycle. This paper analyzes the current situation of supply chain management for the products of E Company before delisting from the market, and combines the products and management characteristics of the company. This paper puts forward the operational strategies of the supply chain management, supply management and after-sales service, and studies and discusses the management process and scheme. Finally, the key indexes and calculation methods of supply chain management before product delisting are extracted, and the necessity of supply chain management in this stage is summarized. Economic value and risk value. On the basis of formulating supply chain management strategy and performance goal before product delisting, this paper combines the actual situation of product B in E Company, and applies relevant supply chain management ideas and methods, including demand management. Supply management, inventory management, material management, process and performance evaluation are six aspects to verify the effectiveness of supply chain management strategies and implementation methods suitable for E Company before delisting. From the problem analysis to the management strategy and the management model analysis, this paper carries on the research of the supply chain management before the product delisting. It can provide reference and guidance for telecom equipment manufacturing enterprises in supply chain management and methods before delisting.
【学位授予单位】：东南大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F274;F416.6

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