邮储银行A分行客户经理绩效考核体系研究

发布时间：2018-03-15 20:03

本文选题：邮储银行　切入点：银行客户经理　出处：《扬州大学》2017年硕士论文　论文类型：学位论文

【摘要】：随着世界经济一体化和国内市场经济的深入改革,原先国有银行独占鳌头的局面一去不返,国外银行的成熟体制和国内新兴的民营银行、小型股份制银行创新力都给国有银行带来了不小的冲击,这使得国有银行不得不重视绩效管理,尤其像邮储银行这样的新兴国有大中型银行,更要重视绩效管理,以提高自身的市场竞争力。绩效考核作为人力资源管理系统的重要组成部分,关系到整个银行整个管理流程能否有效运行,制定一套科学的、符合邮储银行自身发展特色的绩效管理办法显得尤为重要。人才是企业发展的关键,同样对于邮储银行A分行而言,客户经理的业务能力就是其发展壮大的关键,如何培养和留住真正有实力的客户经理成了邮储银行A分行面临的问题,制定一套客观有效的绩效考核方案,让真正有实力的客户经理从中脱颖而出,同时找出实力较弱客户经理的缺点,帮助其改善和提高自己,更加忠诚于银行。本文首先对绩效考核的概念进行了相关阐述,接着对邮储银行A分行的客户经理团队进行的简要介绍,并分析了现行绩效考核办法中的诸多不足之处,在第四部分中针对邮储银行A分行的发展特色,结合实际制定了平衡计分卡与KPI相结合的新的考核思路,通过对邮储银行A分行战略分析和发展要求,选取相应的KPI指标,制定一套符合当下邮储银行发展战略的、行之有效的客户经理绩效考核体系,以提高邮储银行A分行的市场竞争力。本论文希望在此理论基础之上,建立一套行之有效的、立竿见影的客户经理绩效考核体系,并通过长期的运作实践,逐步改进和完善体系,不仅能够提高员工的福利待遇,更能有效的激发员工的工作热情和激昂斗志,并最终为组织创造更大的价值,达到双赢。
[Abstract]:With the integration of the world economy and the in-depth reform of the domestic market economy, the original situation of state-owned banks taking the lead is gone forever. The mature system of foreign banks and the emerging private banks in China, The innovation ability of small joint-stock banks has brought great impact to state-owned banks, which makes state-owned banks have to attach importance to performance management, especially for new large and medium-sized state-owned banks such as Postal savings Bank, and pay more attention to performance management. Performance appraisal, as an important part of human resource management system, is related to whether the whole management process of the whole bank can run effectively and make a set of scientific. The performance management method that accords with the development characteristics of the Postal savings Bank is particularly important. Talent is the key to the development of the enterprise. Similarly, for Branch A of the Postal savings Bank, the business ability of the account manager is the key to its growth. How to train and retain a truly strong account manager has become a problem faced by Postal savings Bank A Branch, and a set of objective and effective performance appraisal scheme has been formulated to make the truly strong account manager stand out from the crowd. At the same time, find out the weakness of the weak account manager, help them to improve and improve themselves, more loyal to the bank. Then a brief introduction to the customer manager team of Postal savings Bank A Branch, and an analysis of the shortcomings of the current performance appraisal methods, in the 4th part of the Postal savings Bank A Branch development characteristics, Combined with the actual situation, the paper formulates a new assessment idea of combining balanced Scorecard with KPI. Through the strategic analysis and development requirements of Postal savings Bank A Branch, the corresponding KPI index is selected, and a set of current Postal savings Bank development strategies is formulated. In order to improve the market competitiveness of Postal savings Bank A Branch, this paper hopes to establish a set of effective and immediate customer manager performance appraisal system on the basis of this theory. And through the long-term operation practice, step by step improve and perfect the system, not only can improve the employee's welfare treatment, but also can effectively stimulate the staff's work enthusiasm and fighting spirit, and finally create greater value for the organization, and achieve win-win.
【学位授予单位】：扬州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F618.3;F832.33;F272.92

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