商业模式创新的前因问题:研究综述与展望

发布时间：2018-03-19 09:24

本文选题：商业模式创新　切入点：商业模式　出处：《外国经济与管理》2017年01期 　论文类型：期刊论文

【摘要】：商业模式创新能够为企业创造新的竞争优势,获取新的市场资源,发现新的经济增长点,从而提升绩效。在全球经济增速放缓的背景下,商业模式创新对于企业更是意义非凡。以往的研究主要聚焦于商业模式创新为企业带来的积极结果。然而,导致企业实现商业模式创新的前因因素依然混乱,其作用机制也是研究的"黑箱"。本研究首先回顾前人有关商业模式创新的文献,梳理商业模式创新为企业带来的积极作用。其次,从功能角度分析制约和驱动企业进行商业模式创新的因素,并从战略领域三个核心学派的观点出发,刻画商业模式创新的形成机制。最后,本研究认为商业模式创新是一个内外兼修的过程,通过文献梳理发现,其前因包括管理认知、资源能力、组织活动和盈利模式等内部因素;以及技术创新、情境因素、市场机会和企业的价值网络等外部因素;并对新创企业和在位企业的商业模式创新的前因加以区分。本研究详尽分析商业模式创新的前因变量及其作用机制,延伸商业模式创新的研究范围,具有一定的理论价值;另外,商业模式创新的前因研究能够帮助企业准确地进行自我定位,使商业模式创新的成功实现有迹可循。
[Abstract]:Business model innovation can create new competitive advantages for enterprises, acquire new market resources, find new economic growth points, and thus improve performance. Business model innovation is of great significance to enterprises. Previous studies have focused on the positive results of business model innovation. However, the factors leading to business model innovation remain chaotic. The mechanism is also the "black box" of the study. This study first reviews the previous literature on business model innovation, combing the positive role that business model innovation brings to enterprises. This paper analyzes the factors restricting and driving business model innovation from the perspective of function, and describes the formation mechanism of business model innovation from the viewpoint of three core schools in strategic field. This study holds that business model innovation is a process of internal and external renovation. Through literature review, it is found that the former causes include internal factors such as management cognition, resource ability, organizational activities and profit model, as well as technological innovation, situational factors, etc. The external factors, such as market opportunity and enterprise value network, are distinguished from the antecedents of business model innovation of start-up and incumbent enterprises. This study analyzes the antecedents of business model innovation and its mechanism in detail. Extending the research scope of business model innovation has certain theoretical value; in addition, the research on the antecedents of business model innovation can help enterprises to accurately position themselves and make the successful realization of business model innovation follow.
【作者单位】：浙江大学管理学院;
【基金】：国家自然科学基金委项目(71232013);国家自然科学基金委项目(71472164)
【分类号】：F272

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