G公司平衡计分卡战略绩效管理研究

发布时间：2018-04-04 17:49

本文选题：战略　切入点：绩效管理　出处：《广东财经大学》2017年硕士论文

【摘要】：绩效管理理论经过了长期的发展,如何提高绩效一直是管理界研究的重要问题,在当前的绩效管理领域,建立以战略为导向的绩效管理体系已经成为共识。G公司是一家民营中小企业,处于快速发展中,但管理方面存在诸多问题,在经济增长放缓、行业面临变革的形势下,G公司“躺着赚钱”的日子一去不返,如何改善自身管理,提高竞争力,在危机中生存和发展是G公司面临的重要问题。本文拟通过探讨如何构建G公司的以战略为导向的绩效管理体系,使G公司提高竞争力。论文采用的是理论研究、案例分析结合的研究方法。首先对战略管理、绩效管理的相关理论进行了研究,接着把G公司作为研究对象,探讨如何进行战略绩效管理体系的构建。本文在回顾了战略管理、战略绩效管理的相关理论的基础上,对G公司进行了战略分析,包括外部环境分析、行业分析、竞争对手分析、价值链分析、SWOT分析等;然后对G公司的战略目标进行规划,探讨战略绩效管理体系的构建,使用平衡记分卡工具,绘制了战略地图、公司级、部门级和员工级平衡计分卡,制定了行动方案;讨论了如何进行组织协同、如何构建战略绩效的支持体系。通过对G公司构建战略绩效管理体系的分析可知,绩效管理应以明确的公司发展战略为起点,它是一项系统工程,需要全员参与,还需要有相应的支持体系。平衡计分卡(BSC)作为一种战略绩效管理方法,不仅是一个工具,更是一种思想,即从战略的高度,多角度的思考绩效管理问题。
[Abstract]:The theory of performance management has been developed for a long time. How to improve performance has been an important issue in the field of performance management.It has become a consensus that establishing a strategy-oriented performance management system. G Company is a private small and medium-sized enterprise, which is in rapid development. However, there are many problems in management, and the economic growth is slowing down.Under the situation of industry reform, the days of G company "lying on making money" are gone forever. How to improve its own management, enhance its competitiveness and survive and develop in the crisis is an important problem facing G company.This paper discusses how to build G Company's strategic performance management system to improve its competitiveness.The thesis adopts the research method of theory research and case analysis.Firstly, this paper studies the related theories of strategic management and performance management, and then takes G Company as the research object and discusses how to construct the strategic performance management system.On the basis of reviewing the relevant theories of strategic management and strategic performance management, this paper makes a strategic analysis of G Company, including external environment analysis, industry analysis, competitor analysis, value chain analysis and SWOT analysis.Then the strategic goal of G company is planned, the strategic performance management system is discussed, the balanced scorecard tool is used, the strategic map is drawn up, the balanced scorecard is drawn up at the company level, the department level and the employee level, and the action plan is worked out.This paper discusses how to carry out organizational collaboration and how to construct a support system for strategic performance.Through the analysis of the strategic performance management system of G Company, we can see that the performance management should start with a clear company development strategy, it is a system engineering, it needs the participation of all personnel, and also needs the corresponding support system.As a strategic performance management method, balanced Scorecard (BSC) is not only a tool, but also an idea, that is, thinking about performance management from a strategic perspective.
【学位授予单位】：广东财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F721

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