河南HQ广告公司绩效考核体系优化研究

发布时间：2018-05-13 15:00

本文选题：HQ广告公司 + 绩效考核体系　；参考：《西安理工大学》2017年硕士论文

【摘要】：随着信息技术的更新换代,在国家重点产业扶持政策的指引下,广告产业得到了快速发展,行业内的环境竞争程度越来越大,对于优质核心人才的竞争和管理成为广告公司发展所面临的的重要课题。绩效考核作为组织绩效管理的重要部分,有助于公司实现有效的内部控制,提升内部的聚合程度,强化相互协作的意识,进而使员工提高工作积极性和主动,对于保障组织的核心竞争力发挥关键作用。从HQ广告公司的实际运营情况和现阶段的绩效考核管理状况出发,通过分析识别考核过程中存在的突出问题,进而优化HQ广告公司的员工考核体系。本文立足于绩效考核管理的相关理论基础上,聚焦于公司内部的员工绩效考评问题,以期实现对现阶段绩效考核体系的完善和优化,提升公司员工的工作主动性和工作士气。首先,回顾了绩效考核管理的相关理论基础,为下文优化绩效考核体系提供理论依据;其次,全面分析了HQ广告公司现阶段绩效考核的现状,对存在的基本问题加以分析并找出潜在的原因;最后,从问题出发对现阶段绩效考核体系进行优化,并提出有针对性的保障措施。综上,本文通过对HQ广告公司现行的绩效考核体系进行优化设计,以期能够提高员工的工作主动性和积极性,提升工作效率和工作质量,并最终高效地实现公司整体目标。本研究是以HQ广告公司为研究对象,期望其成果可以在广告行业中得到应用和推广,对其他广告公司的员工绩效考核管理实践提供有益参考。
[Abstract]:With the upgrading of information technology, under the guidance of the national key industry support policy, the advertising industry has developed rapidly, and the degree of environmental competition in the industry has become greater and greater. The competition and management of high-quality core talents has become an important subject for the development of advertising companies. As an important part of organizational performance management, performance appraisal helps the company to achieve effective internal control, enhance the degree of internal aggregation, strengthen the awareness of mutual cooperation, and then make the staff work actively and actively. Play a key role in ensuring the core competitiveness of the organization. Based on the actual operation of HQ advertising company and the current performance appraisal management, this paper analyzes the outstanding problems in the process of identification and assessment, and then optimizes the employee appraisal system of HQ advertising company. Based on the theory of performance appraisal management, this paper focuses on the performance evaluation of employees in the company, in order to achieve the improvement and optimization of the performance appraisal system at the present stage, and enhance the work initiative and morale of the employees. Firstly, it reviews the relevant theoretical basis of performance appraisal management, which provides the theoretical basis for optimizing the performance appraisal system below. Secondly, it comprehensively analyzes the current situation of performance appraisal in HQ advertising company. This paper analyzes the basic problems and finds out the potential causes. Finally, it optimizes the performance appraisal system at the present stage and puts forward the targeted safeguard measures. In summary, this paper optimizes the performance appraisal system of HQ advertising company in order to improve the initiative and enthusiasm of employees, improve work efficiency and work quality, and finally achieve the overall goal of the company efficiently. This research takes HQ advertising company as the research object, expects its achievement can be applied and popularized in the advertising industry, and provides the beneficial reference to the employee performance appraisal management practice of other advertising companies.
【学位授予单位】：西安理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F713.8

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