重大疾病救助公益慈善网筹机理与治理导向

发布时间：2018-05-15 06:04

本文选题：重大疾病救助 + 善款　；参考：《社会保障研究》2017年06期

【摘要】：国家怎样在公益慈善互联网众筹趋势下构建全民微慈善社会救助公共服务体系是一个亟须研究的重大课题。本文基于长尾理论和责任扩散理论的学理内涵,选取1000个重大疾病救助众筹项目,探究民间匿名散捐力量主导的重大疾病救助善款众筹获取机制、内在逻辑和治理导向。研究发现:网络慈善众筹具有"救急不问病"和"偶遇点捐"的内生机理特征,特急救助捐赠的羊群效应较强;众筹周期和众筹绩效反相关,捐赠责任扩散效应先弱后强的特征明显;众筹绩效的社会长尾效应显著,慈善救助的公共福利效用纳什均衡特征不明显;在信用讯号被社会有效识别基础上,众筹绩效与项目执行方认同度正相关,且存在显著的机构类型差异和不显著的机构层级差异。在治理导向上,互联网众筹还需政府、公益慈善机构、互联网众筹平台合力逐步引导完善。
[Abstract]:How to construct the public service system of public micro-charity social assistance under the trend of public welfare charity Internet crowdfunding is an important subject to be studied. Based on the theoretical connotation of the long tail theory and the theory of responsibility diffusion, this paper selects 1000 major disease relief crowdfunding projects to explore the mechanism, internal logic and governance guidance of mass funding of major disease relief funds led by anonymous donor forces. The study found that online charity crowdfunding has the characteristics of endogenetic mechanism of "emergency relief without disease" and "accidental donation", and the herd effect of emergency relief donation is stronger, and the crowdfunding cycle is inversely related to crowdfunding performance. The diffusion effect of donation liability is weak first and then strong; the social long tail effect of crowdfunding performance is significant; the Nash equilibrium feature of public welfare utility of charitable aid is not obvious; on the basis of credit signal being effectively recognized by the society, Crowdfunding performance is positively correlated with the degree of identity of the project executor, and there are significant differences in the type of organization and no significant difference in the level of organization. In the governance direction, Internet crowdfunding also needs the government, charitable organizations, Internet crowdfunding platform to lead and improve gradually.
【作者单位】：沈阳师范大学管理学院;
【基金】：国家社科基金一般项目(17BSH129) 辽宁省社科基金重点项目(L15AGL009)成果
【分类号】：D922.182.3

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