文化市场绩效评价和影响因素

发布时间：2018-05-25 10:09

本文选题：文化产业发展 + 文化市场绩效　；参考：《改革》2017年09期

【摘要】：市场绩效是文化产业在特定市场结构和企业行为下衡量经营结果的标尺,对我国文化产业发展尤为重要,现已成为文化产业研究的热门领域。通过文献梳理发现,近年来国内学界的相关研究主要从四个维度展开:一是直接评价文化企业市场绩效,包括对文化产业园区、集群等绩效的关注;二是验证各类内外因素对文化企业市场绩效的影响,以资本结构、高管特征、智力资本等单项因素为主;三是探讨企业行为与文化企业市场绩效的关系,以并购等合作行为为主;四是比较区域文化产业绩效差异,涵盖对财政支出、政策等规制绩效的比对。尽管成果持续增多,但研究系统性、深入性、细节性仍有较大欠缺,契合我国实际的文化市场绩效理论体系亟待建立。
[Abstract]:Market performance is a yardstick for the cultural industry to measure the operating results under the specific market structure and enterprise behavior. It is particularly important to the development of the cultural industry in China and has become a hot field of cultural industry research. Through literature review, it is found that in recent years, the relevant studies in domestic academic circles are mainly carried out from four dimensions: first, directly evaluating the market performance of cultural enterprises, including the focus on the performance of cultural industrial parks, clusters and so on; The second is to verify the impact of various internal and external factors on the market performance of cultural enterprises, with the capital structure, senior management characteristics, intellectual capital and other single factors mainly; third, to explore the relationship between corporate behavior and market performance of cultural enterprises. The fourth is to compare the regional cultural industry performance differences, including the comparison of financial expenditure, policy and other regulatory performance. Although the achievements continue to increase, but the research is systematic, in-depth and detailed, there is still a greater lack of, in line with the actual cultural market performance theory system needs to be established.
【作者单位】：中国海洋大学文学与新闻传播学院;山东外贸职业学院经济管理系;
【分类号】：G124

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