NXH银行客户经理绩效考核体系的优化研究

发布时间：2018-05-29 11:48

本文选题：银行 + 绩效考核体系　；参考：《山东理工大学》2017年硕士论文

【摘要】：目前,中国经济进入发展的转型期,对于金融行业来说,也面临着各种新的机会和挑战。传统的抢占资本模式、大额贷款投放模式、高运营成本的三种经营模式已经不能满足目前商业银行的发展要求。因此,各大商业银行只有紧跟国家宏观经济政策,不断改进和完善发展思路,提升营销能力,降低成本,才能在整个金融市场的竞争中生存下来。NXH银行作为一家正在准备上市的本地商业银行,相对成立之初发展成果显著,特别是在业务收益、各层次的人才培养、信息化的建设和硬、软件研发投入等方面得到了广泛认可。但随着国家供给侧改革、去产能化发展,当地企业生产力已经不及以前,甚至出现破产的情况,在大客户出现缺失、减少的情况下,客户经理业绩有所下滑。本文通过对当前金融内外环境及NXH商业银行的内部绩效考核体系的分析,并根据NXH银行在本地的发展情况,在借鉴其他银行绩效考核体系和相关统计学理论的基础上,对NXH银行绩效考核体系的指标、运作流程、资金兑现、结果的应用等方面进行综合分析,分析其中的不足和存在的问题,并根据以上不足与问题,结合实际情况和市场大环境,运用KPI(关键绩效指标)法、调查问卷、等级序列等方法,对NXH银行客户经理绩效考核体系进行重新细化和权重的量化,从而形成更加科学的指标权重体系。同时,针对发现的问题提出了相应的改进措施。通过优化,提高客户经理的工作积极性,尽可能设计客观、公平的绩效考核体系,确保优质客户经理资源不外流。
[Abstract]:At present, China's economy has entered the transition period of development, for the financial industry, it also faces a variety of new opportunities and challenges. The traditional capital preemption mode, the large loan mode and the high operating cost mode can not meet the development requirements of commercial banks. Therefore, all major commercial banks can only keep up with the national macroeconomic policies, constantly improve and improve their development ideas, enhance their marketing capabilities, and reduce their costs. In order to survive the competition in the entire financial market. NXH Bank, as a local commercial bank that is preparing to list on the stock market, has achieved remarkable results in the relatively early days of its establishment, especially in terms of business returns and personnel training at all levels. Information construction and hardware, software R & D investment and other aspects have been widely recognized. However, with the development of supply-side reform and deproductivity, the productivity of local enterprises has not been as good as before, and even the situation of bankruptcy has occurred. In the absence and reduction of large customers, the performance of account managers has declined. Based on the analysis of the current financial environment and the internal performance appraisal system of NXH commercial banks, and according to the local development of NXH Bank, based on the reference of other banks' performance appraisal system and related statistical theory, this paper analyzes the internal and external financial environment and the internal performance appraisal system of NXH commercial banks. This paper makes a comprehensive analysis of the indicators, operation flow, cash delivery, application of the results of the performance appraisal system of NXH Bank, analyzes the shortcomings and existing problems, and according to the above deficiencies and problems, combined with the actual situation and the market environment, By using the method of KPI (key performance indicators), questionnaire and rank sequence, the paper reclassifies and quantifies the performance appraisal system of customer manager in NXH bank, and forms a more scientific index weight system. At the same time, the corresponding improvement measures are put forward for the problems found. Through optimization, improve the enthusiasm of the customer manager, design objective and fair performance appraisal system as far as possible to ensure that the high-quality customer manager resources do not flow out.
【学位授予单位】：山东理工大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F272.92;F832.33

【参考文献】