顾客参与新产品开发对新产品绩效的影响研究
发布时间：2018-11-25 14:50
【摘要】：顾客参与新产品开发对企业在当前环境下的市场竞争活动非常重要。已有研究成果对顾客参与新产品开发活动展开了深入的分析,积累了大量的研究成果,但也存在一些亟待进一步研究的问题。本研究在此背景下,以顾客参与新产品开发为出发点,根据顾客的不同参与程度,将顾客参与新产品开发分为信息来源型顾客参与、联合开发型顾客参与及独立研发型顾客参与三种,进一步深入研究上述三种顾客参与新产品开发活动,在创新能力的中介作用以及资源拼凑的调节作用下,对企业新产品绩效的影响差异。本文通过文献研究,运用问卷调查法收集数据,并使用IBM SPSS Statistics 22版统计套装软件对数据进行统计与分析,得到如下研究结论:第一,信息来源型顾客参与、联合开发型顾客参与及独立研发型顾客参与对企业的新产品绩效均有显著的正向影响;第二,三种形式的顾客参与对企业的两种创新能力均有显著的正向影响,其中,联合开发型顾客参与对企业突破式创新能力的影响最大,信息来源型顾客参与对企业突破式创新能力的影响最小;信息来源型顾客参与对企业渐进式创新能力的影响最大,独立研发型顾客参与对企业渐进式创新能力的影响最小;第三,企业创新能力在顾客参与新产品开发与企业新产品绩效之间具有中介作用,即顾客参与新产品开发可以通过促进企业的创新能力进而提高企业的新产品绩效;第四,资源拼凑在突破式创新能力与企业新产品绩效之间具有负向调节作用,而在渐进式创新能力与企业新产品绩效之间的调节作用不显著。基于研究结果,本研究给出如下营销启示:对于突破式能力较强的企业来说,应该选择联合开发型顾客参与来最大程度地提升企业的新产品绩效;对于渐进式能力较强的企业来说,应该选择信息来源型顾客参与来最大程度地提高企业的新产品绩效。另外,突破式创新能力较强的企业不宜采用资源拼凑的方式来提高企业新产品绩效,而应该注重对企业未有资源的利用与开发;渐进式创新能力较强的企业更应该注重自身创新能力的提升,而不是提升其资源拼凑程度。
[Abstract]:Customer participation in the development of new products is very important for enterprises to compete in the market under the current environment. The existing research results have carried out in-depth analysis of customer participation in new product development activities and accumulated a large number of research results, but there are still some problems that need to be further studied. In this context, customer participation in the development of new products as a starting point, according to different levels of customer participation, customer participation in new product development is divided into information source customer participation. There are three types of joint development customer participation and independent R & D customer participation. The above three kinds of customer participation in new product development activities are further studied, under the intermediary function of innovation ability and the adjustment of resource patching. The impact on the performance of new products is different. In this paper, the data are collected by questionnaire, and the data are analyzed by IBM SPSS Statistics 22 software. The conclusions are as follows: first, information source customer participation. Joint development customer participation and independent R & D customer participation have a significant positive impact on the performance of new products. Second, the three forms of customer participation have significant positive impact on the two kinds of innovation ability of the enterprise, among which, the joint development customer participation has the greatest impact on the breakthrough innovation ability of the enterprise. The information source customer participation has the least influence on the enterprise breakthrough innovation ability; The information source customer participation has the greatest influence on the enterprise's gradual innovation ability, while the independent R & D customer participation has the least influence on the enterprise's gradual innovation ability. Third, enterprise innovation ability plays an intermediary role between customer participation in new product development and enterprise new product performance, that is, customer participation in new product development can improve enterprise's new product performance by promoting enterprise's innovation ability. Fourthly, resource patching plays a negative role between breakthrough innovation ability and new product performance, but not between incremental innovation ability and enterprise new product performance. Based on the research results, this study gives the following marketing enlightenment: for the enterprises with strong breakthrough ability, we should choose the joint development customer participation to maximize the performance of new products; In order to improve the performance of new products, information source customer participation should be chosen. In addition, enterprises with strong breakthrough innovation ability should not adopt the way of resource patching to improve the performance of new products, but should pay attention to the utilization and development of enterprises' untapped resources. Enterprises with strong incremental innovation ability should pay more attention to the improvement of their own innovation ability rather than the degree of resource patching up.
【学位授予单位】：北方工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F273.1
[Abstract]:Customer participation in the development of new products is very important for enterprises to compete in the market under the current environment. The existing research results have carried out in-depth analysis of customer participation in new product development activities and accumulated a large number of research results, but there are still some problems that need to be further studied. In this context, customer participation in the development of new products as a starting point, according to different levels of customer participation, customer participation in new product development is divided into information source customer participation. There are three types of joint development customer participation and independent R & D customer participation. The above three kinds of customer participation in new product development activities are further studied, under the intermediary function of innovation ability and the adjustment of resource patching. The impact on the performance of new products is different. In this paper, the data are collected by questionnaire, and the data are analyzed by IBM SPSS Statistics 22 software. The conclusions are as follows: first, information source customer participation. Joint development customer participation and independent R & D customer participation have a significant positive impact on the performance of new products. Second, the three forms of customer participation have significant positive impact on the two kinds of innovation ability of the enterprise, among which, the joint development customer participation has the greatest impact on the breakthrough innovation ability of the enterprise. The information source customer participation has the least influence on the enterprise breakthrough innovation ability; The information source customer participation has the greatest influence on the enterprise's gradual innovation ability, while the independent R & D customer participation has the least influence on the enterprise's gradual innovation ability. Third, enterprise innovation ability plays an intermediary role between customer participation in new product development and enterprise new product performance, that is, customer participation in new product development can improve enterprise's new product performance by promoting enterprise's innovation ability. Fourthly, resource patching plays a negative role between breakthrough innovation ability and new product performance, but not between incremental innovation ability and enterprise new product performance. Based on the research results, this study gives the following marketing enlightenment: for the enterprises with strong breakthrough ability, we should choose the joint development customer participation to maximize the performance of new products; In order to improve the performance of new products, information source customer participation should be chosen. In addition, enterprises with strong breakthrough innovation ability should not adopt the way of resource patching to improve the performance of new products, but should pay attention to the utilization and development of enterprises' untapped resources. Enterprises with strong incremental innovation ability should pay more attention to the improvement of their own innovation ability rather than the degree of resource patching up.
【学位授予单位】：北方工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F273.1
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8 陈以X，
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