基于扎根理论的制造企业服务化转型需求、行为与绩效结果
发布时间:2018-11-27 11:52
【摘要】:本文应用扎根理论,通过文献研究,确定三个主范畴、十四个副范畴。服务化需求主要包含财务目标、战略优势、客户需求(内)以及竞争压力、政策号召、全球环境(外);服务化行为主要包含技术、财力与组织资源优化和加强合作;服务化结果主要包含创新、生态、市场与关系管理绩效四方面。应用结构方程方法,验证三者关系,得出结论:主观意愿及外部产生刺激对服务化转型需求同样产生直接影响;只有充分激发服务化转型需求,才能促使其实际开展服务化活动。但受到结果延迟、质变要求以及外部扰动影响,行为对绩效影响力不高。绩效结果将影响其未来服务化转型动力。
[Abstract]:In this paper, three principal categories and fourteen accessory categories are determined by means of grounded theory and literature research. Service demand mainly includes financial objectives, strategic advantages, customer demand (internal) and competition pressure, policy call, global environment (outside), service behavior mainly includes technology, financial resources and organizational resources optimization and strengthening cooperation; Service results mainly include innovation, ecology, market and relationship management performance. The structural equation method is used to verify the relationship between the three. It is concluded that the subjective will and external stimulus have direct influence on the demand for service transformation; Only by fully stimulating the needs of service-oriented transformation, can it carry out service-oriented activities in practice. However, due to the delay of results, the requirement of qualitative change and the influence of external disturbance, the influence of behavior on performance is not high. The performance result will affect its future service transformation motive force.
【作者单位】: 哈尔滨理工大学管理学院;
【基金】:国家青年科学基金资助项目(71403070) 教育部人文社会科学青年项目(14YJC630025) 黑龙江省博士后科研启动基金项目(LBH-Q13096)
【分类号】:F424
[Abstract]:In this paper, three principal categories and fourteen accessory categories are determined by means of grounded theory and literature research. Service demand mainly includes financial objectives, strategic advantages, customer demand (internal) and competition pressure, policy call, global environment (outside), service behavior mainly includes technology, financial resources and organizational resources optimization and strengthening cooperation; Service results mainly include innovation, ecology, market and relationship management performance. The structural equation method is used to verify the relationship between the three. It is concluded that the subjective will and external stimulus have direct influence on the demand for service transformation; Only by fully stimulating the needs of service-oriented transformation, can it carry out service-oriented activities in practice. However, due to the delay of results, the requirement of qualitative change and the influence of external disturbance, the influence of behavior on performance is not high. The performance result will affect its future service transformation motive force.
【作者单位】: 哈尔滨理工大学管理学院;
【基金】:国家青年科学基金资助项目(71403070) 教育部人文社会科学青年项目(14YJC630025) 黑龙江省博士后科研启动基金项目(LBH-Q13096)
【分类号】:F424
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