浅议团体献血招募的献血者关系管理

发布时间：2018-03-17 19:23

本文选题：无偿献血　切入点：献血者　出处：《中国输血杂志》2012年S1期 　论文类型：期刊论文

【摘要】：正团体献血是满足血液储备不足和纠正血液偏型时采取的重要手段,是血站血液来源的重要途径之一,个人自愿无偿献血与团体献血相结合,互补充,以满足临床用血需求,是各级血站血源招募管理的重要工作之一。血站应建立与之相适应的血站服务模式,主动围绕方便、快捷、安全、卫生等工作要素,建立与外采密切相关环节的规范化管理措施来有效地确保外采血液质量和整个无偿献血工作安全、顺利地开展,近年来本站抓好血液质量安全,提高服务水平的同时,积极探索先进的管理手段与方法,并运用于团体无偿献血的日常管理及招募工作中,特别是结合客户关系管理(CRM)理论,在团体无偿献血管理中建立与维护献血者关系管理模式,推动了无偿献血工作的可持续发展。
[Abstract]:Positive group blood donation is an important means to meet the deficiency of blood reserve and to correct blood deviation. It is one of the important ways of blood source in blood station. Individual voluntary voluntary blood donation is combined with group blood donation to supplement each other in order to meet the needs of clinical blood. It is one of the important tasks of blood recruitment and management at blood stations at all levels. Blood stations should establish a blood station service model that is suitable for them, and take the initiative to focus on the work elements such as convenience, speed, safety, hygiene, etc. To establish standardized management measures closely related to external collection to effectively ensure the quality of blood collected out of the country and the safety of the whole unpaid blood donation, and to carry out the work smoothly. In recent years, this station has done a good job of blood quality safety and improved the level of service. To actively explore advanced management methods and methods, and to apply them to the daily management and recruitment of blood donation, especially to establish and maintain the relationship management model of blood donors in the management of group blood donation without compensation, especially with the theory of customer relationship management (CRM). Promote the sustainable development of unpaid blood donation work.
【作者单位】：荆州市中心血站;
【分类号】：R197.6

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