以客户为导向的商业银行信息管理研究

发布时间：2018-03-17 14:03

本文选题：客户服务　切入点：信息技术　出处：《现代管理科学》2017年01期 　论文类型：期刊论文

【摘要】：随着时代的不断进步,互联网金融、大数据、区块链等新兴金融业态和信息技术不断涌现,传统商业银行的经营模式不断受到冲击。传统商业银行要想在金融自由化和信息化的浪潮中不被淘汰,必须加强对信息技术的支持力度,以更好的提升对客户的服务水平。在新的时期,客户面对的金融产品层出不穷,各种金融机构都在不断地提升自身的服务水平以增加客户的满意度,维系客户关系。在这种背景下,商业银行必须将信息管理与客户服务有机结合起来,才能不断提升自身的经营水平与管理能力,在激烈的金融竞争中处于不败的地位。
[Abstract]:With the continuous progress of the times, Internet finance, big data, block chain and other emerging financial formats and information technology continue to emerge. The business model of traditional commercial banks is constantly under attack. If the traditional commercial banks want to be not eliminated in the wave of financial liberalization and information technology, they must strengthen their support for information technology. In the new era, the financial products faced by customers are emerging in endlessly. All kinds of financial institutions are constantly improving their service level in order to increase customer satisfaction. In this context, commercial banks must combine information management with customer service in order to continuously improve their management level and management ability, and be in an undefeated position in the fierce financial competition.
【作者单位】：中国人民大学财政金融学院;国际货币研究所;中央财经大学财政税务学院;
【基金】：国家开发银行课题“客户服务与管理创新的I T支持体系研究”(项目号:15DJA045)
【分类号】：F832.33;F832.2

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