找到客户服务战略的定位

发布时间：2018-03-20 01:34

  本文选题：找到　切入点：客户服务　出处：《销售与市场》2008年13期 　论文类型：期刊论文

【摘要】：为什么要"卓越服务"?"优质服务"有何不妥?"优质服务"不足以与竞争对手区别开来;不足以建立牢固的客户关系;不足以与竞争对手展开价值竞争而非价格竞争;不足以鼓舞员工,让他们想在工作和生活中做得更好,以及保证发放正确无误的红利。——Leonard I.Berry 论卓越服务
[Abstract]:Why "excellent service"? What is wrong with "quality service"? "good service" is not enough to differentiate from competitors; not enough to build strong customer relationships; not enough to compete with competitors for value rather than price; not enough to motivate employees to do better at work and in life, And the right dividend. Leonard I. Berry on excellent service
【分类号】：F274
，

本文编号：1636947