中国联通辽宁分支大客户管理系统的设计与实现

发布时间：2018-03-27 20:52

本文选题：大客户管理　切入点：B/S模式　出处：《吉林大学》2013年硕士论文

【摘要】：随着我国经济的快速发展和信息化产业的不断普及，国内电信运营商为了获取更多的用户量，运营商内部之间展开了激烈的竞争。为了更够在市场竞争中取得一定客户量，电信运营商不仅注重客服的需求，同时更加注重客服的服务。在电信运营商的数据仓库中，大客户的管理是至关重要的，企业的很大一部分收入都是来自于大客户。电信运营商需要将最好的服务提供给大客户，同时针对大客户的不同，提供个性化服务，从而提高大客户的满意度与忠诚度。通过对大客户的科学化、个性化的管理与分析，不仅可以维持现有大客户的数量，同时还能吸引更多大客户的使用。中国联通辽宁分支大客户管理系统，不仅使用前沿的科学技术，同时结合国内外先进的大客户信息管理理念，，而且对市场进行了深入的探讨与分析，在这些的基础上，设计并开发了中国联通辽宁分支大客户管理系统。该系统不仅能够挖掘潜在的大客户，同时能够及时了解大客户的需求，分析大客户的数据，从而为大客户提供一个卓越服务的管理系统。本文实现了客户关系管理系统中的功能，同时考虑大客户信息，使得中国联通辽宁分支大客户管理系统更加完善。首先，分析了中国联通辽宁分支大客户管理系统的产生背景，以及研究现状，并指出了当前客户关系管理系统存在的问题，基于以上分析，给出本系统的功能性分析以及非功能性分析。根据系统的需求分析，给出了中国联通辽宁分支大客户管理系统的功能结构设计、系统的数据库设计，以及针对每个功能模块的详细设计。根据系统的详细设计，开发了中国联通辽宁分支大客户管理系统，同时对中国联通辽宁分支大客户管理系统进行了详细的测试，形成测试报告。最后对本系统存在的不足之处及未来工作进行阐述。中国联通辽宁分支大客户管理系统的运行结果表明，本文设计并开发的系统能够满足当前企业大客户经理的需要，使得大客户管理变得更加便捷，该系统具有广阔的发展前景。
[Abstract]:With the rapid development of our economy and the popularization of the information industry, in order to obtain more users, the domestic telecom operators have launched fierce competition among the operators, in order to obtain a certain number of customers in the market competition. Telecom operators pay more attention not only to the demand of customer service, but also to the service of customer service. In the data warehouse of telecom operators, the management of large customers is very important. A large part of the company's revenue comes from big customers. Telecom operators need to provide the best services to large customers, while providing personalized services for big customers. Through scientific and individualized management and analysis, we can not only maintain the number of existing major customers, but also attract more customers to use. China Unicom Liaoning Branch key account Management system not only uses the advanced science and technology, but also combines the advanced domestic and foreign key account information management concept, and has carried on the thorough discussion and the analysis to the market, on the basis of these, A key account management system of Liaoning Branch of China Unicom is designed and developed. The system not only can mine potential large customers, but also can timely understand the needs of major customers and analyze the data of big customers. In order to provide a major customer service management system of excellence. This paper realizes the function of customer relationship management system and considers the key customer information, which makes the key customer management system of Liaoning branch of China Unicom more perfect. First of all, This paper analyzes the background and research status of China Unicom Liaoning branch big account management system, and points out the existing problems of the current customer relationship management system, based on the above analysis, The functional analysis and non-functional analysis of the system are given. According to the requirement analysis of the system, the function structure design of Liaoning branch of China Unicom, the database design of the system are given. According to the detailed design of the system, we developed the China Unicom Liaoning branch big account management system, and carried on the detailed test to the China Unicom Liaoning branch big account management system. Finally, the shortcomings and future work of the system are described. The operation results of Liaoning branch of China Unicom show that the system designed and developed in this paper can meet the needs of current enterprise key account managers and make the key account management more convenient. The system has a broad development prospect.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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