陕西新联行房地产客户服务系统

发布时间：2018-04-10 00:28

本文选题：房地产　切入点：客户服务　出处：《西安工业大学》2013年硕士论文

【摘要】：房地产企业是国家经济发展的支柱产业之一,其相关产业链跨度大,消费潜力大,产业关联度高,它的发展对就业人口和经济增长具有明显的拉动作用,已成为一个全民关注的民生行业。客户对于房地产企业来说,是房地产企业产品的消费者,是房地产企业赖以生存的根本,是房地产企业发展的重要资源,因此维护客户关系,规范客户管理对于房地产企业来说意义重大。目前,我国房地产企业的信息化正在逐步发展,多数房地产企业已使用房地产销售管理软件进行日常的管理工作,但在客户管理及服务方面缺乏专业的管理软件,房地产企业仍然采用员工拨打电话的方式与客户联系,工作效率低,准确度也不高。本文研究的陕西新联行房地产客户服务系统,针对房地产企业对于规范客户服务的迫切需求,设计开发出具有客户管理及服务功能的房地产管理系统,该系统主要用于房地产企业规范客户管理,为客户提供更优质更周到的服务。该系统通过计算机完成对客户资料的管理,实现对老客户及潜在客户的信息管理及发布,对关注陕西新联行不动产旗下楼盘的所有客户提供最新楼盘信息,并在节假日、客户生日等特殊节日提供问候服务,增强客户对企业的归属感与亲切感,实现通过数据挖掘技术找出影响客户消费的潜在因素,为企业的决策者提供决策依据,从而提升企业的专业度,降低员工的工作强度,实现客户信息管理的规范化、有效化、科学统计和快速查询。本系统通过角色权限的控制,保证了系统的安全性,采用面向对象的设计方法,使得系统具有较高的移植性和扩展性,将短信平台技术引入到系统中,并对短信平台技术进行了改进,使其具备自动发送的功能,大大提高了系统的工作效率,最后初步研究了数据挖掘技术,通过数据挖掘技术给决策者提供更可靠的决策依据。在技术方面,系统基于C/S架构,采用.NET技术和Sql Server2005数据库进行开发。通过陕西新联行房地产客户服务系统进行客户的管理和服务,能够使得客户的管理和服务更规范更专业,提高员工的工作效率,提升企业的品牌形象及竞争力,对于房地产业的客户管理与服务具有重要的意义。
[Abstract]:The real estate enterprise is one of the pillar industries of the national economic development, its related industry chain span is large, the consumption potential is big, the industry correlation degree is high, its development has the obvious pull function to the employment population and the economic growth.Has become a national concern of the people's livelihood industry.For real estate enterprises, customers are the consumers of real estate enterprises' products, the root of real estate enterprises' survival, and the important resources for the development of real estate enterprises. Therefore, to maintain customer relations,Standardizing customer management is of great significance to real estate enterprises.At present, the informationization of real estate enterprises in our country is developing step by step. Most real estate enterprises have used real estate sales management software to carry out daily management work, but they lack professional management software in customer management and service.Real estate companies still use the way employees call customers, low efficiency, accuracy is not high.The real estate customer service system of Shaanxi New United Bank is studied in this paper. According to the urgent demand of real estate enterprises to standardize customer service, a real estate management system with the function of customer management and service is designed and developed.The system is mainly used in real estate enterprises to standardize customer management, to provide customers with better and more considerate services.The system manages the customer data through computer, realizes the information management and release to the old customers and the potential customers, provides the latest building information to all the clients who are concerned about the real estate property of Shaanxi New Union Bank, and provides the latest information during the holidays.Customer birthday and other special festivals provide greeting services to enhance the customer's sense of belonging and affinity to the enterprise, through data mining technology to find out the potential factors affecting customer consumption, and provide decision basis for enterprise decision makers.In order to enhance the professional degree of the enterprise, reduce the working intensity of the staff, realize the standardization, effective, scientific statistics and quick inquiry of customer information management.This system ensures the security of the system through the control of the role authority, and adopts the object-oriented design method, which makes the system have high portability and expansibility, and introduces the technology of short message platform into the system.The technology of short message platform is improved so that it has the function of automatic sending, which greatly improves the working efficiency of the system. Finally, the data mining technology is preliminarily studied, which provides a more reliable decision basis for decision makers through the data mining technology.In terms of technology, the system is based on C / S architecture, using. Net technology and Sql Server2005 database to develop.Through the real estate customer service system of Shaanxi New United Bank, we can make the management and service of customers more standardized and professional, improve the working efficiency of employees, and enhance the brand image and competitiveness of enterprises.For the real estate customer management and service has important significance.
【学位授予单位】：西安工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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