云计算模式下的客户关系管理及其在企业中的应用

发布时间：2018-04-10 14:21

本文选题：客户关系管理 + 云计算　；参考：《新疆大学》2013年硕士论文

【摘要】：经济的全球化和信息技术的快速发展使得现代企业竞争加剧，企业更加注重客户关系的管理，并成为现代企业构建核心竞争力的重要资源。客户关系管理（Customer Relationship Management,CRM）作为一种理念、技术和战略，为企业建立、维系以及管理客户关系提供了全方位的指导和支持。而“云时代”的来临更为现代企业运用先进信息技术手段来实现企业对客户的紧密管理打开了大门。本文采用对比的方法，以普通CRM及云模式下的CRM及其在企业中的应用为研究对象，分别从CRM理念、云计算的概念、云技术的CRM系统、及企业运用云模式的CRM系统优势给出了云模式的CRM在企业中的应用分析。针对企业应用云模式的CRM系统具体实践中所存在的问题，分别提出企业如何实现应用云模式的CRM、及未来的发展趋势。
[Abstract]:With the globalization of economy and the rapid development of information technology, the competition of modern enterprises intensifies, the enterprises pay more attention to the management of customer relations, and become an important resource for the construction of core competitiveness of modern enterprises.Customer Relationship Management (CRM), as an idea, technology and strategy, provides guidance and support for the establishment, maintenance and management of customer relationships.The arrival of "cloud age" opens the door to the close management of customers by means of advanced information technology.In this paper, the comparative method is used to study the general CRM and CRM and their application in the enterprise, respectively from the CRM concept, the concept of cloud computing, the CRM system of cloud technology.And the application analysis of cloud CRM in enterprise is given by using the advantage of cloud CRM system.Aiming at the problems existing in the application of cloud CRM system in enterprises, this paper puts forward how to realize the application of cloud pattern in enterprises, and the development trend in the future.
【学位授予单位】：新疆大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP3;F270.7

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