城市投资软环境评价体系研究

发布时间：2018-04-15 01:14

本文选题：投资软环境 + 评价　；参考：《科技进步与对策》2003年17期

【摘要】：投资环境是影响投资的外部因素的总和。实证比较表明,在投资硬环境大致相当的基础上,投资软环境的好坏已经成为决定投资取向的关键所在。需要建立一套监测投资软环境,特别是以投资商为导向的社会调查指标体系,通过对比发布的方式,及时分析投资软环境的变化情况。城市投资软环境指标评价体系设计思路,应当从投资方角度出发,提出投资软环境评估内容或评价指标,借助客户关系管理思想将投资环境评价延伸到投资关系管理上去,并且应当遵循投资者导向、市场满意度、国际惯例、科学性、可操作性、可比性、系统性等原则,城市投资软环境评估监测系统的指标选择,包括法制环境、市场环境、服务效率、经营环境、人文环境等部分。指标系统建立以后可以采用隶属度、鉴别力、相关分析等手段进行指标筛选。
[Abstract]:Investment environment is the sum of external factors that affect investment.Empirical comparison shows that on the basis of similar investment hard environment, the quality of investment soft environment has become the key to determine the investment orientation.It is necessary to establish a set of monitoring investment soft environment, especially the investor-oriented social survey index system, and analyze the change of investment soft environment in time by comparing and releasing.In order to design the evaluation system of urban investment soft environment index, we should put forward the evaluation content or evaluation index of investment soft environment from the perspective of investors, and extend investment environment evaluation to investment relationship management with the help of customer relationship management.And we should follow the principles of investor orientation, market satisfaction, international practice, science, operability, comparability, systematicness, and so on, and the index selection of urban investment soft environment assessment monitoring system, including legal environment, market environment, etc.Service efficiency, business environment, humanistic environment and so on.The index system can be screened by means of membership, discrimination and correlation analysis.
【作者单位】：浙江大学管理学院博士后流动站;
【分类号】：F290

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