聚焦客户:别让简单的动作变成口号

发布时间：2018-04-16 04:18

  本文选题：聚焦 + 客户　； 参考：《销售与市场》2008年18期

【摘要】：正 你的投入不比对手少,客户关系不比对手差,客户却为何选择了别人而不是你呢?你的"铁杆"客户总会无奈地说"我已经尽力了"、"你的销量不错了",可为何你对手的业绩却在节节攀升?这时或许你该考虑采用"聚焦客户"的做法。提到"聚焦",很多人的第一反应可能是嗤之以鼻——在细分市
[Abstract]:Your investment is not less than your opponent, the customer relationship is not worse than the opponent, but why did the customer choose others over you?Your "hard-core" customers will always helplessly say "I have tried", "your sales are good", but why your opponent's performance is constantly rising?Perhaps you should consider a "customer-focused" approach.When it comes to "focusing," many people's first reaction may be to scoff at the market segment.
【分类号】：F274;F426.72
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本文编号：1757265