大连万和自动化系统工程公司营销策略研究

发布时间：2018-04-17 02:25

本文选题：营销策略 + 关系营销　；参考：《兰州大学》2013年硕士论文

【摘要】：随着我国国民经济的持续发展和国家对自动化系统工程企业的鼓励与支持,自动化产业的企业产品的生产能力和市场竞争能力也已经迅速提高。经济的不断发展,给自动化产业带来了巨大的发展空间与利润空间,使其增长的速度也进一步提高。本论文着重探讨和解决我国自动化系统工程产业中的中小型企业在日益激烈的市场竞争的环境中,企业营销的现状分析、策略制定、方案实施、措施保障以及手段控制等方面内容。本文以大连万和自动化系统工程公司在市场营销活动中所出现的问题为例,进行分析和研究。综述我国自动化系统工程产业中的中小型企业的发展现状,提出企业营销活动中所存在的问题以及其形成原因,并重点研究企业营销策略的运用和发展。本文在阐述营销策略实施与保障理论的基础上,从品牌营销、服务营销、营销人员管理、客户关系维护、市场竞争能力以及促销方式的创新等方面研究解决问题的具体策略。本论文在结合大连万和自动化系统工程公司的营销现状,对大连万和自动化系统工程公司所存在问题进行研究分析,并针对其如何改变现有营销模式,实施怎样的营销策略,以使其在国内自动化系统工程行业内立足发展等问题进行了详细的分析和研究。该研究结果不仅对大连万和自动化系统工程公司的营销策略发展提供了有益帮助,而且对与其同背景行业的企业在改进营销策略方面也有积极的借鉴意义。
[Abstract]:With the sustained development of our national economy and the encouragement and support of the country to the automation system engineering enterprises , the production capacity and the market competition ability of the enterprise products of the automation industry have been improved rapidly . The continuous development of the economy brings great development space and profit space to the automation industry , so that the growth speed is further improved .

This paper focuses on discussing and solving the problems of small and medium - sized enterprises in China ' s automation system engineering industry in the increasingly fierce market competition environment , analyzes and studies the current situation of the small and medium - sized enterprises in China ' s automation system engineering industry , points out the problems in the marketing activities of enterprises and the reasons for their formation , and focuses on the application and development of the enterprise marketing strategy .

This paper makes a detailed analysis and research on the problems existing in Dalian Wanand Automation Systems Engineering Co . , Ltd . in combination with the marketing situation of Dalian Wanand Automation Systems Engineering Co . , Ltd . , and makes detailed analysis and research on how to change the existing marketing model and implement the marketing strategy . The results not only provide useful help to the development of the marketing strategy of Dalian Wanand Automation Systems Engineering Company , but also have a positive reference in improving the marketing strategy .

【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F426.6

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