华唐e客管理系统的设计与实现

发布时间：2018-04-19 06:07

本文选题：CRM + 短信　；参考：《厦门大学》2013年硕士论文

【摘要】：随着企业信息化建设的逐步开展和国家对企业信息化的大力扶持,越来越多的企业意识到信息化建设的必要性和紧迫度。信息化系统确实也帮助企业解决了数据分散,重复劳动,数据不准确等问题,也有越来越多的企业开始使用信息化系统。但是如何能用好企业的信息化系统,如何能让信息化系统更好的服务于企业,这就是我们需要解决的问题。作为企业信息化建设的重要组成部分,CRM系统在中国已经拥有一定市场和地位,众多企业选择CRM作为管理企业的工具。本文根据客户需求,将CRM与短信功能结合起来,设计开发基于短信平台的CRM管理系统。文中首先对采用的开发技术进行了简单要介绍。然后对系统功能进行了具体分析,提出了实现方案,本系统采用J2EE三层架构,从客户关系管理的业务特点出发,采用标准开发框架和关键技术,实现系统管理、客户管理、营销管理及短信功能。最后还对系统的测试方法、测试环境及测试结论进行了说明。本文所涉及的关键技术包括J2EE开发平台架构,数据库开发技术等。在建立了CRM模型的基础上,采用J2EE开发平台和,具体完成了CRM系统的设计,实现了基于短信平台的CRM系统的设计与开发。本文的研究工作对基于短信平台的CRM系统的建设和发展具有一定的参考价值。
[Abstract]:With the gradual development of enterprise informatization construction and the strong support of the state to enterprise informatization, more and more enterprises are aware of the necessity and urgency of informatization construction.Information system does help enterprises to solve the problems of data dispersion, duplication of work, data inaccuracy, and more and more enterprises begin to use information system.However, how to make good use of the enterprise information system, how to make the information system better serve the enterprise, this is the problem we need to solve.As an important part of enterprise information construction, CRM system has a certain market and position in China. Many enterprises choose CRM as the tool to manage enterprises.This paper designs and develops a CRM management system based on short message platform by combining CRM with short message function according to customer demand.In this paper, the development technology is introduced briefly.Then the system function is analyzed, and the realization scheme is put forward. The system adopts J2EE three-tier structure, starting from the business characteristics of customer relationship management, adopting standard development framework and key technology to realize system management and customer management.Marketing management and SMS function.Finally, the test method, test environment and test conclusion of the system are explained.The key technologies involved in this paper include J2EE development platform architecture, database development technology and so on.On the basis of establishing CRM model, the design of CRM system is accomplished by using J2EE development platform and CRM system based on short message platform.The research work of this paper has certain reference value for the construction and development of CRM system based on short message platform.
【学位授予单位】：厦门大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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