一份报纸的传奇故事

发布时间：2018-05-07 12:04

  本文选题：一份 + 报纸　； 参考：《销售与市场》2008年04期

【摘要】：中国营销智慧1983年,有两件事情值得关注,一边是《英语周报》在山西临汾诞生,另一边,在大洋彼岸"客户关系管理"思想发轫。看似无关的事儿实际上相映成趣,因为按照《英语周报》多年来的经营手段来看,好像早就完全参透了客户关系管理的系统理论,而事实上,这很可能只是一种不谋而合。时至今日,国外概念的神秘感逐渐散去,从以前的吸纳学习,到如今的中国化实践和反思,30年来,国人对西方营销理论的接收和创新一直没有停止,从《英语周报》的例子看,其实,我们早就应该发现自己的智慧了,在越来越流行的各种"中国元素"当中,"中国营销智慧"的分量会越来越重。(上一讲:意大利小镇和中国住宅小区)
[Abstract]:In 1983, there were two things worth paying attention to. One was the birth of English Weekly in Linfen, Shanxi Province, the other was the origin of "customer relationship management" on the other side of the ocean. What seems irrelevant is actually interesting because, in the way the Weekly has operated for many years, it seems that the system theory of CRM has long been fully understood, and in fact, it is probably just a coincidence. Up to now, the mystery of foreign concepts has gradually dissipated. From the previous absorption of learning to the present Chinese practice and reflection, over the past 30 years, Chinese people have not stopped accepting and innovating western marketing theories, as seen from the example of the English Weekly. In fact, we should have found their wisdom, in the increasingly popular "Chinese elements", "China marketing wisdom" will become more and more important. (above: small towns in Italy and residential areas in China)
【分类号】：G219.2-F
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本文编号：1856846