供应链管理环境下的连锁超市客户关系管理

发布时间：2018-05-11 02:05

本文选题：供应链管理 + 连锁超市　；参考：《金陵科技学院学报(社会科学版)》2013年03期

【摘要】：近年来连锁超市在我国发展迅速,已遍布各大城市,其竞争日趋激烈,其中供应链客户关系是影响其发展的重要因素。为了进一步完善连锁超市的客户关系管理,对连锁超市的供应链客户关系现状及问题进行了相关分析,并对连锁超市客户关系管理提出了建议。
[Abstract]:In recent years, supermarket chain has developed rapidly in our country and has spread all over the cities. The competition of supermarket chain is becoming more and more fierce, among which the customer relationship of supply chain is an important factor affecting the development of supermarket chain. In order to further improve the customer relationship management of supermarket chain, this paper analyzes the current situation and problems of customer relationship in chain supermarket supply chain, and puts forward some suggestions on customer relationship management of chain supermarket.
【作者单位】：金陵科技学院商学院;
【基金】：江苏省高校哲学社会科学基金项目(2011SJD630024)
【分类号】：F721.7;F274

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