浅谈企业数据时代客户营销

发布时间：2018-06-20 17:08

  本文选题：企业 + 数据时代　； 参考：《现代经济信息》2015年04期

【摘要】：当前国际石油市场剧烈动荡,国内成品油价格出现"13连跌",成品油市场持续供大于求,资源严重过剩。区域内主要用油行业不景气,需求减少,消费低迷,加之行业间竞争激烈,导致大量优质客户流失严重,给销售工作带来的压力前所未有,所以怎样留住老客户、吸引新客户,通过发展对客户的关系建立长期稳定性的忠诚客户,这样才能有效提高企业的的自身市场竞争力成为销售的重中之重。
[Abstract]:At present, the international oil market is volatile, the price of domestic oil products is falling 13 times, the supply of refined oil market continues to exceed the demand, and the resources are seriously surplus. The major oil industry in the region is depressed, demand is decreasing, consumption is low, coupled with fierce competition among industries, leading to a serious loss of a large number of high-quality customers, and the pressure on sales work is unprecedented. Therefore, how to retain old customers and attract new customers, By developing the relationship between customers and establishing long-term stable loyal customers, this can effectively improve the market competitiveness of enterprises to become the top priority of sales.
【作者单位】： 中国石油天然气股份有限公司辽宁阜新销售分公司;
【分类号】：F274
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本文编号：2045004