决策树技术在银行CRM中的实证研究

发布时间：2018-06-25 14:13

本文选题：决策树 + 数据挖掘　；参考：《浙江金融》2008年07期

【摘要】：正客户关系管理应用于银行业是指银行通过富有意义的交流沟通,理解并影响客户行为,最终实现提高客户获得、客户保留、客户忠诚和客户创利目的反复循环的过程,是一种旨在改善银行与客户之间关系的新型管理机制。对于银行业来说,如何提供更快速和周到的优质服务吸引和保持更多的客户成为各银行逐利的目标。数据挖掘是整个客户关系管理中最重
[Abstract]:The application of positive customer relationship management (CRM) in banking refers to the process that banks, through meaningful communication and communication, understand and influence customer behavior, and ultimately realize the process of repeatedly circulating the purpose of improving customer acquisition, customer retention, customer loyalty and customer profit creation. It is a new management mechanism aimed at improving the relationship between banks and customers. For the banking sector, how to provide faster and more considerate quality services to attract and maintain more customers has become a profit-seeking target of banks. Data Mining is the most important part of customer relationship Management
【作者单位】：浙江经济职业技术学院;
【分类号】：F830.4;F224

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