提高化工产品客户忠诚度的探讨
发布时间：2018-07-22 19:58
【摘要】：正客户是企业赖以生存的基础和经济效益的源泉。国内化工销售所面临的一个巨大挑战就是如何在市场新进入者发起价格战时保留自身的高价值客户,使他们保持一定的忠诚度。探索提升客户忠诚度进而稳固化工销售市场,是我们在客户关系管理中面临的一个全新课题。创造以客户为中心的企业文化环境树立以客户为中心的理念。通过各类服务培训教育、评比创优、绩效考核等手段,积极引导员工改变思维定势,实现从"管理
[Abstract]:Positive customer is the foundation of enterprise survival and the source of economic benefit. A huge challenge for domestic chemical sales is how to retain their high value customers and keep them loyal when new entrants start a price war. Exploring how to enhance customer loyalty and stabilize the chemical sales market is a new issue we face in customer relationship management. Create a customer-centric corporate culture environment to establish a customer-centric concept. Through all kinds of service training and education, evaluation and creation of excellence, performance evaluation and other means, actively guide the staff to change their thinking pattern, and realize "management".
【分类号】：F274;F426.7
，
本文编号：2138404
[Abstract]:Positive customer is the foundation of enterprise survival and the source of economic benefit. A huge challenge for domestic chemical sales is how to retain their high value customers and keep them loyal when new entrants start a price war. Exploring how to enhance customer loyalty and stabilize the chemical sales market is a new issue we face in customer relationship management. Create a customer-centric corporate culture environment to establish a customer-centric concept. Through all kinds of service training and education, evaluation and creation of excellence, performance evaluation and other means, actively guide the staff to change their thinking pattern, and realize "management".
【分类号】：F274;F426.7
，
本文编号：2138404
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