济南润丰农村合作银行个人优质客户管理系统的设计与实现

发布时间：2018-08-30 09:39

【摘要】：近年来,我国金融业改革正在逐步深化与发展,各个种类的金融机构也在持续增加。我国市场的状态也发生了改变,已从卖方转变成买方市场。而大量外资银行涌入中国。大量涌入中国的外资银行在IT技术、资金、管理经验上具备极大的优越性,因而将对我国的银行业构成新的威胁,造成很大的影响。面对这些威胁和挑战,银行要想在保住以往老客户的基础上,争取新的客户,区分金牌客户,那么就必须使用客户优质关系管理系统,即PCRM系统。济南润丰农村合作银行个人优质客户关系管理系统采用传统的MVC模式,基于J2EE中的SH框架开发完成,采用Java编程语言,开发工具为Myeclipse,前台运用JSP显示,采用免费的Tomcat作为应用服务器,使开发成本降到了最低。系统应用面向对象的思想,发挥封装、继承、多态等优势,构建运行效率快、功能完善的管理系统。另外,系统还采用了SQL Server2005数据库,增加了存储的有效性。本系统应用的技术架构,不仅提高编程效率,大大缩短系统的开发周期,而且提供个人优质客户关系管理的平台。济南润丰农村合作银行PCRM系统分为市场细分、我的客户、营销管理、业绩考核和用户交接等功能模块,满足各级管理人员、客户经理开展客户细分、营销管理、决策分析和绩效考核等方面的管理需求,同时把生产系统和分析系统紧密关联,为发现和服务优质客户提供信息。通过系统相关功能,银行业务人员可以把握客户服务的动态,可以及时响应客户需求,改善服务,吸收更多的顾客。 PCRM系统的设计和实现在降低成本、改善服务、了解客户方面具有重要的意义,可以提高服务,提高客户的忠诚度,同时,降低成本,提高销售,并最终达到的目的,提高银行利润。
[Abstract]:In recent years, China's financial sector reform is gradually deepening and development, various types of financial institutions are also increasing. The state of our market has also changed from seller to buyer market. And a large number of foreign banks poured into China. A large number of foreign banks in China have great advantages in IT technology, capital and management experience, which will pose a new threat to China's banking industry and have a great impact on China's banking industry. In the face of these threats and challenges, banks must use customer quality relationship management system, that is, PCRM system, if they want to win new customers and distinguish gold customers on the basis of keeping old customers. The personal high quality customer relationship management system of Jinan Runfeng Rural Cooperative Bank adopts the traditional MVC mode, which is based on the SH framework in J2EE, and uses Java programming language. The development tool is JSP display for Myeclipse, foreground. Using free Tomcat as the application server, the development cost is reduced to the lowest. The system uses the idea of object oriented, exerts the advantages of encapsulation, inheritance and polymorphism, and constructs a management system with fast running efficiency and perfect function. In addition, the system also uses SQL Server2005 database to increase the efficiency of storage. The technical framework used in this system not only improves the efficiency of programming, greatly shortens the development cycle of the system, but also provides a platform for personal quality customer relationship management. Jinan Runfeng Rural Cooperative Bank PCRM system is divided into market segmentation, my customer, marketing management, performance evaluation and user handover and other functional modules, to meet all levels of managers, account managers to carry out customer segmentation, marketing management, The management requirements of decision analysis and performance appraisal are closely related to the production system and the analysis system to provide information for the discovery and service of high quality customers. Through the related functions of the system, the bank staff can grasp the dynamic of customer service, respond to customer demand in time, improve service, absorb more customers. The design and implementation of PCRM system can reduce the cost and improve the service. Understanding customers is of great significance, which can improve service, improve customer loyalty, reduce costs, increase sales, and ultimately achieve the purpose of increasing bank profits.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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