基于Web的重庆捷旭公司客户关系管理系统的设计与实现

发布时间：2018-11-04 15:59

【摘要】：随着经济、技术的发展，信息流转速度不断加快，企业间的竞争日益激烈。当前的消费者有品种价格多样的商品可供选择，消费习惯也逐渐从注重商品价格和质量改变成注重产品的售后服务和用户体验。企业只有顺应消费者消费习惯的变化，尽量多地维系老客户、发展新客户，才能在竞争中保有优势。客户关系管理系统正是在这样的背景下应运而生的。客户关系管理系统，是一种关注企业与客户的关系、致力于两者之间关系维护与提高的管理软件。其核心是通过先进的计算机技术、完善的数据管理功能、先进的数据分析能力，满足客户需求，掌握客户需求的变化，帮助企业维护客户的终身价值。本课题基于重庆捷旭科技有限公司（JetShine）的实际需求，运用PHP语言、Eclipse+MyEclipse开发环境、基于MVC模式的Web架构，设计并实现了一套架构清晰、功能完善、实用性强的基于Web的CRM系统。论文的主要工作如下：（1）介绍了课题的研究背景与意义，阐述了客户关系管理系统的发展以及国内发展现状，为本课题进行准确定位；对系统建构用到的关键技术进行具体说明，主要包括PHP语言、Smarty模板引擎、MVC设计模式等，为系统的开发奠定理论基础。（2）结合重庆捷旭公司的客户关系管理现状，分析了系统的可行性，并通过用例图等方式对系统的相关需求进行了深入的分析；（3）基于系统的需求分析结果，完成了系统的软件架构、功能架构与安全架构的设计，并进行了编程实现。（4）设计测试用例，通过采用功能测试方法对系统进行了全面、细致的测试，并对测试过程中发现的问题进行处理解决。最终完成的CRM系统，，界面简洁、使用方便、安全性能好。该系统已在重庆捷旭公司投入运行，试运行期间，系统功能稳定、运行流畅、功能基本能满足日常的工作需求，完成了最初的设计需求。
[Abstract]:With the development of economy and technology, the speed of information flow is quickening, and the competition between enterprises is becoming more and more fierce. The current consumers have a variety of prices of goods to choose from the consumption habits have gradually changed from focusing on commodity prices and quality to focus on product after-sales service and user experience. Only by adapting to the change of consumer consumption habits, maintaining old customers as much as possible and developing new customers, can enterprises retain their advantages in competition. The customer relationship management system comes into being under this background. Customer relationship management system is a kind of management software which pays attention to the relationship between enterprises and customers and devotes to the maintenance and improvement of the relationship between them. Through advanced computer technology, perfect data management function and advanced data analysis ability, its core is to meet the customer's demand, grasp the change of customer's demand, and help the enterprise maintain the customer's life-long value. Based on the actual demand of (JetShine) in Chongqing Jiexu Science and Technology Co., Ltd., using the, Eclipse MyEclipse development environment of PHP language and the Web architecture based on MVC mode, this paper designs and realizes a set of clear structure and perfect function. Practical CRM system based on Web. The main work of this paper is as follows: (1) introduce the research background and significance of the subject, expound the development of the customer relationship management system and the current situation of the domestic development, and carry on the accurate positioning for this topic; The key technologies used in the system construction are explained in detail, including PHP language, Smarty template engine, MVC design pattern and so on, which lays a theoretical foundation for the development of the system. (2) based on the current situation of customer relationship management in Chongqing Jiexu Company, the feasibility of the system is analyzed, and the related requirements of the system are deeply analyzed by means of use case diagram. (3) based on the requirement analysis of the system, the software architecture, functional architecture and security architecture are designed and implemented. (4) Design test cases, through the use of functional testing method to carry out a comprehensive, meticulous test, and the testing process of the problems found in the solution. The final finished CRM system, simple interface, easy to use, good security performance. The system has been put into operation in Chongqing Jiexu Company. During the trial operation, the system functions stably and smoothly, and the function can basically meet the needs of daily work, and the initial design requirements have been completed.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52

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