辽河石化客户关系管理系统设计与实现
发布时间：2018-11-17 16:55
【摘要】：现代企业规模逐渐扩大,大部分企业仍旧采用传统的以产品为中心的管理模式。近年来,传统的管理模式已经逐渐被以客户为中心的管理模式所取代,发现最有价值的客户并加以培养是企业达到利润最大化的基础,如何提高企业在逐渐开放的市场中的竞争力,争取到更多有价值的客户,已经成为企业在发展中的首要问题。因此建立一套以客户挖掘和客户管理为中心的客户关系管理软件成为该企业的当务之急。 本文以辽河石油化工集团的客户挖掘系统的设计与实现为背景,提出了一套集客户挖掘与综合办公于一体的客户关系管理软件,其中重点实现了客户管理与客户挖掘这两个模块。系统将从大量客户中挖掘那些最有价值的客户,根据不同贡献度将客户按不同规则分类,从而让企业根据客户不同的贡献程度调整自己的营销策略,提供更加优质的服务,不断稳固并扩大市场。如何将客户定为最有价值客户为本文研究的关键,从众多数据中挖掘出客户信息,并根据客户销售总额,客户交易次数,客户关联度等信息转化为有效地客户价值数据,为企业在选择最有价值客户上提供了有效的决策支持。同时能够高效的帮助企业管理员工,客户,销售,售后等信息,使各部门分散的管理系统达到整合的目的,实现了企业范围内的信息共享,方便了员工之间的交流,并提高了工作效率。本文基于软件开发的流程,认真进行了工作流程分析,数据流程分析与功能需求分析,最终实现了采用ASP.NET技术与SQLserver2008作为数据库后台的基于B/S模式的客户关系管理类软件。 本文设计的客户关系管理系统现已被应用到辽河石化集团客户关系管理中,员工使用情况反映良好。能够有效地为企业挖掘到最有价值的客户加以培养,同时能够有效地管理企业员工,销售,服务信息,提高了工作效率,是一项合适大型企业的软件项目。
[Abstract]:The scale of modern enterprises is expanding gradually, most enterprises still adopt the traditional product-centered management mode. In recent years, the traditional management model has been gradually replaced by the customer-centered management model. How to improve the competitiveness of enterprises in the gradually open market and win more valuable customers has become the most important problem in the development of enterprises. Therefore, establishing a set of customer relationship management software centered on customer mining and customer management has become an urgent task for the enterprise. Based on the design and implementation of customer mining system in Liaohe Petrochemical Group, this paper presents a set of customer relationship management software which integrates customer mining and integrated office. The two modules of customer management and customer mining are implemented. The system will dig out the most valuable customers from a large number of customers, according to the different contributions of customers according to different rules, so that enterprises can adjust their marketing strategies according to the different contributions of customers, and provide better service. Strengthen and expand the market. How to determine the customer as the most valuable customer is the key of this paper, mining customer information from numerous data, and transforming customer value data into effective customer value data according to customer sales total amount, customer transaction times, customer correlation degree and so on. For the enterprise in the selection of the most valuable customers to provide effective decision support. At the same time, it can help the enterprise to manage the information of employees, customers, sales, after-sale and so on, so that the decentralized management system of various departments can achieve the purpose of integration, realize the information sharing within the enterprise scope, and facilitate the communication between employees. And improve the working efficiency. Based on the flow of software development, this paper analyzes the workflow, data flow and functional requirements. Finally, the customer relationship management software based on B / S model is implemented with ASP.NET and SQLserver2008 as database backstage. The customer relationship management system designed in this paper has been applied to the customer relationship management of Liaohe Petrochemical Group. It can effectively cultivate the most valuable customers for the enterprise, at the same time, it can effectively manage the employees, sales, service information, and improve the working efficiency. It is a suitable software project for large enterprises.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
本文编号：2338494
[Abstract]:The scale of modern enterprises is expanding gradually, most enterprises still adopt the traditional product-centered management mode. In recent years, the traditional management model has been gradually replaced by the customer-centered management model. How to improve the competitiveness of enterprises in the gradually open market and win more valuable customers has become the most important problem in the development of enterprises. Therefore, establishing a set of customer relationship management software centered on customer mining and customer management has become an urgent task for the enterprise. Based on the design and implementation of customer mining system in Liaohe Petrochemical Group, this paper presents a set of customer relationship management software which integrates customer mining and integrated office. The two modules of customer management and customer mining are implemented. The system will dig out the most valuable customers from a large number of customers, according to the different contributions of customers according to different rules, so that enterprises can adjust their marketing strategies according to the different contributions of customers, and provide better service. Strengthen and expand the market. How to determine the customer as the most valuable customer is the key of this paper, mining customer information from numerous data, and transforming customer value data into effective customer value data according to customer sales total amount, customer transaction times, customer correlation degree and so on. For the enterprise in the selection of the most valuable customers to provide effective decision support. At the same time, it can help the enterprise to manage the information of employees, customers, sales, after-sale and so on, so that the decentralized management system of various departments can achieve the purpose of integration, realize the information sharing within the enterprise scope, and facilitate the communication between employees. And improve the working efficiency. Based on the flow of software development, this paper analyzes the workflow, data flow and functional requirements. Finally, the customer relationship management software based on B / S model is implemented with ASP.NET and SQLserver2008 as database backstage. The customer relationship management system designed in this paper has been applied to the customer relationship management of Liaohe Petrochemical Group. It can effectively cultivate the most valuable customers for the enterprise, at the same time, it can effectively manage the employees, sales, service information, and improve the working efficiency. It is a suitable software project for large enterprises.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：TP311.52
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