房地产业顾客满意度提升的方法研究
发布时间：2018-12-31 12:28
【摘要】：随着市场竞争的日益加剧,对顾客满意追求已成为众多商家的关注焦点。根据房地产业特点,以提高顾客满意为主旨,从顾客购买行为和房地产公司的运作流程两方面入手,采用差距分解法寻找造成顾客不满意的原因,并从客户关系管理的角度出发,提出相应的解决策略。
[Abstract]:With the increasing market competition, the pursuit of customer satisfaction has become the focus of many businesses. According to the characteristics of the real estate industry, in order to improve the customer satisfaction, this paper starts with the customer purchase behavior and the operation process of the real estate company, and uses the gap decomposition method to find out the causes of the customer dissatisfaction. And from the point of view of customer relationship management, the corresponding solutions are put forward.
【作者单位】： 燕山大学经济管理学院 燕山大学经济管理学院 河北科技师范学院
【分类号】：F293.3
[Abstract]:With the increasing market competition, the pursuit of customer satisfaction has become the focus of many businesses. According to the characteristics of the real estate industry, in order to improve the customer satisfaction, this paper starts with the customer purchase behavior and the operation process of the real estate company, and uses the gap decomposition method to find out the causes of the customer dissatisfaction. And from the point of view of customer relationship management, the corresponding solutions are put forward.
【作者单位】： 燕山大学经济管理学院 燕山大学经济管理学院 河北科技师范学院
【分类号】：F293.3
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