杭州市余杭区休闲农业发展研究

发布时间：2019-02-12 21:13

【摘要】：在我国,休闲农业已经历了30余年的发展历程,它具有农业生产、生活和生态——“三生一体”和一、二、三产的产业综合功能特性,并逐渐把传统的农业变为更加快乐高效的产业、把贫困的部分农村变为更加美丽和谐的家园、把以农耕为主要收入来源的农民变为更加富裕而有尊严的群体,已成为解决我国“三农问题”,拓展农业功能、拉动内需、实现城乡良性互动发展、促进农业增效和农民增收的新途径,是推进新农村建设和统筹城乡发展的一大平台。余杭区,地处我国经济发达的长三角地区,是杭州到上海的“桥头堡”,拥有杭州近郊的区位优势,杭州客源的大背景依托,有山、有水、有田、有绿的良好乡村田园生态环境品质,高铁经济、地铁经济等便利的交通体系等发展休闲农业“天时地利”的独特条件。自2003年以来,余杭区依托田园、山村、水乡兼具的秀美风光,积极发展具有区域特色的休闲农业旅游产业,在全区旅游产业中占有相对重要的地位和作用。论文以余杭区休闲农业发展实际情况为基础,借鉴国内外休闲农业发展的实践经验,通过实地考察和问卷调查等方式,一方面有效了解余杭区当前休闲农业发展所存在的主要特征和不足之处,一方面进一步明确当前市场对休闲农业旅游产品的消费特征和偏好,在这基础上,论文主要从经营主体和政府及行业协会两个层面有针对性地提出了余杭区休闲农业科学发展的对策和建议,包括涉及特色产品开发、宣传营销推广、客户关系管理、后期资金投入等经营者层面的提升建议以及加强政策扶持、规范行业标准、完善基础设施和培育专业培训机构等政府及行业协会层面的提升建议,一定程度上以期待为新时期我国休闲农业的科学发展提供新的思路。
[Abstract]:In China, leisure agriculture has experienced more than 30 years of development. It has the comprehensive functional characteristics of agricultural production, life and ecology-"three health" and one, two and three industries. And gradually turning traditional agriculture into a happier and more efficient industry, a part of the poor countryside into a more beautiful and harmonious home, and a more affluent and dignified group of farmers whose main source of income is farming, It has become a new way to solve the "three rural problems", to expand agricultural function, to stimulate domestic demand, to realize the positive interaction between urban and rural areas, to promote agricultural efficiency and to increase farmers' income. It is a major platform to promote the construction of new countryside and the overall development of urban and rural areas. Yuhang District, located in the economically developed Yangtze River Delta region of China, is the "bridgehead" from Hangzhou to Shanghai. It has a regional advantage in the suburbs of Hangzhou. It is backed by the background of Hangzhou's tourist resources, with mountains, water, and fields. There are some unique conditions for the development of leisure agriculture, such as green and good rural ecological environment quality, high-speed rail economy, subway economy and other convenient transportation systems. Since 2003, Yuhang District, relying on the beautiful scenery of pastoral, mountain and water villages, has been actively developing the leisure agricultural tourism industry with regional characteristics, which occupies a relatively important position and role in the tourism industry of the whole region. Based on the actual situation of leisure agriculture development in Yuhang District, the paper draws lessons from the practical experience of leisure agriculture development at home and abroad, and through on-the-spot investigation and questionnaire survey, etc. On the one hand, we can effectively understand the main characteristics and shortcomings of the current leisure agriculture development in Yuhang District, on the other hand, we should further clarify the consumption characteristics and preferences of the current market for leisure agricultural tourism products, and on this basis, The paper mainly puts forward the countermeasures and suggestions for the scientific development of leisure agriculture in Yuhang District from two aspects: the main body of management, the government and the industry association, including the development of characteristic products, the promotion of marketing, the management of customer relationship. At the level of government and industry associations, such as the later stage of capital investment, and the promotion of government and industry associations, such as strengthening policy support, standardizing industry standards, perfecting infrastructure and cultivating professional training institutions, etc. To some extent, it provides new ideas for the scientific development of leisure agriculture in China in the new period.
【学位授予单位】：浙江农林大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F592.7;F323.4

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