后金融危机时代企业营销创新问题探讨

发布时间：2019-07-06 06:21

【摘要】：2008年国际金融危机给世界各国的实体经济带来严重冲击,对于与国际经济联系密切,处在快速发展中的中国经济及中国企业也难免受到不利影响。虽然在各国政府的努力调控下,全球经济有了缓和的迹象,但回升的基础还不稳固,国际金融危机对中国的不利影响并未完全消失。为此,在国际经济进入后金融危机之时,中国企业不可盲目乐观,要审时度势,积极进取;充分利用政府的各项支持政策,认真把握经济复苏之前的有利时机,树立营销创新意识,根据环境的变化及时调整营销战略,制定营销创新策略。在营销创新过程中,企业要注意着眼市场、面向顾客,加强渠道建设和客户关系管理;重视营销创新人才并充分发挥团队合力,将营销创新制度化以保证企业营销创新的有效进行。
[Abstract]:The international financial crisis in 2008 has had a serious impact on the real economy of all countries in the world, and it is inevitable that the Chinese economy and Chinese enterprises, which are in the process of rapid development, will be adversely affected for their close ties with the international economy. Although the global economy has shown signs of easing under the control of the efforts of governments, the foundation of the recovery is still unstable, and the adverse effects of the international financial crisis on China have not completely disappeared. Therefore, when the international economy enters the financial crisis, Chinese enterprises should not be blindly optimistic, judge the situation and make positive progress, make full use of the government's support policies, conscientiously grasp the favorable opportunity before economic recovery, establish the consciousness of marketing innovation, adjust the marketing strategy and formulate the marketing innovation strategy in time according to the changes of the environment. In the process of marketing innovation, enterprises should pay attention to the market, face customers, strengthen channel construction and customer relationship management, attach importance to marketing innovation talents and give full play to team work together, institutionalize marketing innovation to ensure the effective development of enterprise marketing innovation.
【作者单位】：哈尔滨商业大学管理学院;哈尔滨理工大学应用科学学院;
【基金】：黑龙江省社会科学基金项目(08D004) 2010年黑龙江省新世纪高等教育改革工程项目的阶段性成果
【分类号】：F274

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