互联网下的印刷企业客户管理

发布时间：2019-07-14 18:31

【摘要】：正随着网络时代的到来和买方市场的形成,客户的选择意愿日益突出,客户需求的差异性日益明显,客户开始制定自己的消费准则,整个市场营销回到了个性化的基础之上,个性化消费成为消费的主流。印刷行业与IT产业联系十分密切,从最初的作为终端应用的电脑排版,到卫星报版传输系统的建立与运用,发展到现在企业与客户在互联网上的互通,实现云计算、网络印刷……随着互联网时代的到来,印刷企业的商务环境发生了巨大变化,传统的商业模式日益受到挑战,尤其是当前产品与服务同质化现象显著,企业之间竞争的焦点从产品竞争、服务竞争逐渐转向客户竞争。客户资源已成为企业最重要的资源。笔者就互联网下的印刷客户关系管理谈点看法,供同仁参考。
[Abstract]:With the advent of the network era and the formation of the buyer's market, the willingness of customers to choose is becoming more and more prominent, the difference of customer demand is becoming more and more obvious, customers begin to formulate their own consumption criteria, the whole marketing has returned to the basis of individualization, personalized consumption has become the mainstream of consumption. The printing industry is closely related to the IT industry, from the initial computer typesetting as a terminal application to the establishment and application of satellite report transmission system, to the communication between enterprises and customers on the Internet, the realization of cloud computing and network printing. With the advent of the Internet era, great changes have taken place in the business environment of printing enterprises, and the traditional business model has been increasingly challenged, especially the phenomenon of homogenization of products and services. The focus of competition among enterprises has changed from product competition to service competition to customer competition. Customer resources have become the most important resources of enterprises. The author discusses some views on printing customer relationship management under the Internet, which can be used as a reference for colleagues.
【作者单位】：江苏省新闻出版学校;
【分类号】：F274;F426.84

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