我国科普微视频研究

发布时间：2017-12-28 10:39

本文关键词：我国科普微视频研究　出处：《湖南大学》2015年硕士论文　论文类型：学位论文

【摘要】：科普微视频是随着网络新媒体的兴起而快速发展起来的一种新兴科普形式。科普微视频内容生动形象、篇幅短小精炼和传播快速便捷,在我国的网络科普工作中发挥着重要作用。以我国科普微视频为研究对象,探索以互联网和移动互联网为特色的新媒体传播环境下,科普微视频的传播形式、传播特征以及发展态势,以期在网络科学传播中发挥更大的作用。我国科普微视频主要有科普动画、科学实验、科普微电影、科学演讲四种类型,与同为以视像传播为主的电视科普节目相比,科普微视频具有个性化、去中心化、碎片化等特征。从整体上来看,我国专业科普网站极少开设有与科普微视频相关的栏目,科普微视频主要分布在各大视频分享网站；以生活知识为主要内容,并且以专业团队为主要制作者。我国科普微视频的创作模式主要有三种,即视频需求方委托视频制作团队创作、科普单位或团队自主创作和专业微视频创作团队单独出资创作。创作流程包括前期创意阶段和后期制作阶段。科学性与热议性是科普微视频选题的基本原则,社会热点事件、受众需求、生活常识是选题的主要来源；后期标注性字幕的添加、声音与画面的系统搭配、镜头节奏的合理控制使科普微视频达到了内容科学性与表达趣味性的统一。我国科普微视频主要通过互联网和移动互联网进行传播,除了微视频基本的“微时长、微内容、微成本”特征,科普微视频的传播也有自身的特色：深挖掘浅呈现的内容让科学知识通俗易懂；可视性强的表现形式刺激人的视觉感官,更符合“碎片化”时代传播；数字化社交网络为科普微视频搭建了传播平台。通过对科普微视频创作过程和传播特色的研究,发现我国科普微视频发展中存在着科学严谨性欠缺、内容设置雷同、缺少精品品牌等问题。本研究进一步提出了科普微视频的提升策略：严抓内容质量,打造核心竞争力；平衡科学功能与娱乐功能的博弈；树立精品意识,打造品牌；加强科普人才队伍建设,储蓄后备力量；推动科普微视频产业化发展等。
[Abstract]:Popular science video is a new popular science popularization form with the rise of new network media. It plays an important role in the work of Internet Science and technology in China. Taking the popular science video in China as the research object, we explore the propagation form, propagation characteristics and development trend of popular science micro video under the new media communication environment featuring Internet and mobile Internet, in order to play a greater role in the dissemination of network science. Popular science videos in China include four types: popular science, scientific experiments, popular science micro films and scientific speeches. Compared with the popular science TV programs, the popular science videos are personalized, decentralized and fragmented. On the whole, our professional science websites rarely have columns related to popular science and micro videos. Popular micro videos are mainly distributed in major video sharing websites, taking life knowledge as the main content and professional team as the main producer. There are mainly three kinds of creation modes of science micro video in China, that is, the video demand side commissioned the creation of video production team, the independent creation of science popularization unit or team and the creation of professional micro video creation team separately. The creation process includes the initial stage of creativity and the stage of later production. Science is a basic principle and hot topics of science micro video, social hot events, audience demand, common sense of life is the main source of the topic; the late mark of subtitles add, sound and picture, rhythm of the lens system collocation reasonable control to ensure that scientific micro video to achieve the content of scientific and unified expression of interest. China's science micro video spread mainly through the Internet and mobile Internet, in addition to the micro video basic "micro length, micro content, micro cost characteristics, communication science micro video also has its own characteristics: deep mining of shallow content presented so that scientific knowledge is easy to understand; visual forms of strong stimulation the visual sense, more in line with the" fragmentation "era of digital communication; social network to build a communication platform for Science micro video. Through the research on the creation process and propagation characteristics of science micro video, it is found that there are some problems in the development of science micro video in China, such as lack of scientific rigour, identical content settings, and lack of boutique brand. This study further put forward the strategies of improving science micro video: strict quality, build the core competitiveness; game equilibrium science function and the entertainment function; establish a sense of quality, brand building; strengthen the construction of science popularization talents, savings reserve force; to promote science micro video industry development etc..
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G206;G315

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