同情介入决策的实验研究:基于“狡猾的收废品老伯”实验
发布时间:2018-12-15 16:59
【摘要】:主流经济学理性选择模型排除同情等情感因素,认为理性决策遵循收益最大化原则。本文设计了一个"狡猾的收废品老伯实验",探讨了同情对决策的影响。实验证明,同情通过增加"主观收益"而影响选择,同情的牺牲值高于不同情的牺牲值。在一次性交易中,同情显著地影响人们的选择,但是随着交易次数的增加,同情对决策的影响作用会减弱。
[Abstract]:The rational choice model of mainstream economics excludes the emotional factors such as sympathy, and thinks that rational decision follows the principle of maximization of income. In this paper, a "cunning old man's experiment" is designed to explore the influence of sympathy on decision-making. The experiment shows that compassion influences the choice by increasing subjective benefits, and the sacrifice value of sympathy is higher than that of non-sympathy. In one-off transactions, sympathy significantly affects people's choices, but with the increase of the number of transactions, the impact of sympathy on decision-making will be weakened.
【作者单位】: 南开大学商学院;
【基金】:国家社会科学基金(08BJY001) 南开大学重点学科骨干人才资助项目(NKZXA10020)资助
【分类号】:C934
[Abstract]:The rational choice model of mainstream economics excludes the emotional factors such as sympathy, and thinks that rational decision follows the principle of maximization of income. In this paper, a "cunning old man's experiment" is designed to explore the influence of sympathy on decision-making. The experiment shows that compassion influences the choice by increasing subjective benefits, and the sacrifice value of sympathy is higher than that of non-sympathy. In one-off transactions, sympathy significantly affects people's choices, but with the increase of the number of transactions, the impact of sympathy on decision-making will be weakened.
【作者单位】: 南开大学商学院;
【基金】:国家社会科学基金(08BJY001) 南开大学重点学科骨干人才资助项目(NKZXA10020)资助
【分类号】:C934
【共引文献】
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